Beneficent Brits?

When it comes to corporate philanthropy, the bottom line for
American companies is, well, the bottom line, while the British
thrive on the resulting sense of "doing good," according to a new
survey by BritishAmerican Business Inc., a transatlantic business
organization. The survey, conducted among a relatively small sample
of 300 U.S. and U.K. business leaders, found American business
leaders rank the bottom line as their top priority when engaging in
CSR activities. When asked what the main business benefit of being
a responsible corporate citizen is, Americans' top response was
"improving brand image," while a full third responded that the
biggest benefit was "increasing sales." The British, meanwhile,
listed sales in seventh place. Other findings of the survey,
conducted in conjunction with Peppercom: