Belsito & Company Launches Consumer Brand Communications Agency…

In a recession-proof business like healthcare, it probably won't hurt. Belsito & Company (New York), has launched a new consumer brand communications agency to help
healthcare and consumer marketers better promote the benefits of their brands, products and services. William G. Daddi (formerly head of the national consumer practice for Euro
RSCG Magnet), will lead the new agency, called demand. It will combine Belsito & Company's medical communications expertise with Daddi's more than 20 years experience in
consumer marketing with such mega brands as Johnson & Johnson, Procter & Gamble, Oxford Health Plans and the Sara Lee Corporation. Marybeth Belsito, founder and owner of
Belsito & Company, will be CEO of the new agency, which will focus on providing brand communications outreach on behalf of a range of clients within the pharmaceutical, health
and beauty aids, food and beverage and advocacy fields... Contact: W.G. Daddi, 212.981.5678