Even in media pitching, timing is critical, says Jayme Owen, SVP, FleishmanHillard. The firm’s guidance, gathered informally, on best times to pitch and send news releases is shown on this chart, created recently for a PR News session.
Reporters on deadline late in the day have a higher tendency to miss or ignore materials sent to them then. In addition, sending a release or pitch early, she says, gives reporters time to check back with PR pros throughout the day for questions and updates.
A must: Follow reporters on social so you know what they’ve been covering before you pitch them, she says.
Source: FleishmanHillard
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