Alexandra Papazis has become such an expert at online influencer partnerships that it is now a business unit of its own within Marina Maher Communications. Her savvy partnership skills have also made her the most frequently requested online media strategist by account teams. Consider this rave review of a new COVERGIRL product that she facilitated with a leading beauty blogger: “I am a beauty editor who is supposed to have all kinds of words to describe these things…but the product is so wondrous that all I can think of is…magic.”
The secret to Papazis’ success is a passion for the business, innate creativity and a fanatical interest in trends and pop culture relevant to her brands. While she maintains close relationships with online and traditional media, often catching lunch or a coffee to stay top of mind with them, she also knows how to create interesting, newsworthy and visually exciting media pitches that are hard to ignore.
And when she crafts media strategies and pitches, she considers opportunities with the outlet as well as its social media platforms, helping to ensure message surround sound. She is also a collaborator and integrator who always has a smile on her face and makes herself available to answer questions from client teams and junior staff. And, in an agency environment where work can ebb and flow, Papazis happily jumps in to fill needs across different businesses and media categories, even assuming a brand management role when needed, which makes her a valuable agency asset.