Caitlin Murphy, Director of Public Relations, Cruise Planners, an American Express Travel Representative
As director of public relations for the nation’s largest franchise network of home-based travel agents, Caitlin immediately identified a solution to the company’s complicated messaging. Her three tiered approach focuses on executive visibility, promoting corporate positioning, and franchisee PR development and support.
Caitlin’s work with the executive team on visibility has led to Cruise Planners being quoted in the media almost weekly. Beyond being quoted, she has helped shift the conversation in favor of Cruise Planner. When Norovirus outbreaks were damaging public perception of cruise liners, Courtney worked with executives and the media, and as a result 75 percent of the news coverage was positive, while 24 percent was neutral. Overall, she has secured over a quarter billion earned media impressions, 1.6 million dollars in media ad equivalency and increased brand awareness my almost 30 percent, all in one year.