Stories by Sophie Maerowitz

LINE app logo

The Bottom ‘Line’: Why PR Pros Should Care About the Year’s Top Tech IPO

July 14th, 2016 by

Japanese messaging app Line went public July 14, with the potential to raise $1.14 billion in the largest tech IPO of the year. According to MarketWatch, the company is valued at $7 billion. While the app has the largest following in Asia, its well-publicized IPO in New York today will likely stoke curiosity in U.S. mobile users, and Line’s global potential for brand-to-consumer reach should not be ignored by communicators keeping an eye out for the next Snapchat.

frustrated, mobile

A Snapchat Crash Course for PR Pros

July 12th, 2016 by

PR News recruited a Snapchat expert, Leslie Douglas, senior social media manager at PwC, for a crash course in Snapchat layout and navigation. At the Snapchat Boot Camp in NYC, she walked the audience through the app’s sometimes-counterintuitive interface. We share a few takeaways from Leslie’s presentation.

Juno, NASA, orbit, Jupiter

How NASA Made a Star of Juno on Social

July 5th, 2016 by

If you’ve been following Juno’s historic launch into Jupiter’s orbit, you’re not alone. Along with the consideration of multiple demographics in its presentation of content, NASA has mastered successful coordination and cross-promotion on social throughout Juno’s approach. While making excellent use of the public’s recent acceptance of live stream into the mainstream, the space agency has been driving traffic to its websites and video streams via coordinated, cross-promoted social media campaigns.

interview, bad, cartoon

5 Ways to Prep for PR Job Interviews This Summer

July 1st, 2016 by

With the spring fever hiring months behind us, PR job hunters might think it’s time to throw their resumes on the back burner until next year. Not so: according to a Bloomberg report, July and October were huge for job openings from 2010 to 2015, lagging just barely behind April for vacancies. Now is the time to look for open positions, and focus on presenting the skill set and demeanor to fit your on-paper selling points if you get called in.

twitter, video

5 Simple Steps for Creating a Twitter Mini-Series

June 27th, 2016 by

With Twitter and Facebook pushing their new live streaming services, it’s easy to forget about planned video content, which still grabs billions of viewers per day. A mini-series focused on authentic, reputational storytelling is a great way to give your brand a content boost without investing in a walloping video budget. It may sound like a challenge, but with a few simple steps it can be accomplished in a reasonable time frame.

Snapchat, rainbow

Chew on These 5 Morsels of Snapchat Savvy From a PR Pro

June 22nd, 2016 by

With Snapchat raking in over 100 billion video views a day, it’s well past the time to say “Snapchat isn’t right for my brand.” But once you’ve locked down a witty username…what, exactly, should you be snapping to reel in the platform’s rapidly growing demographic? Carolina Valencia, senior director of corporate communications at Univision Communications, shares some jumping-off points to help you generate fresh ideas for your Snapchat content.

video, smartphone

Twitter & YouTube Launch Apps to Boost Video Content

June 21st, 2016 by

Twitter and YouTube have brought the visual storytelling game to new heights. Recently YouTube unveiled its free YouTube Director for Business app, part of a suite that allows businesses to create video ads straight from their mobile devices. The first portion of the suite gives creators access to design templates, text overlays, animations and music, all in a user-friendly step-by-step tutorial framework. Twitter has released Engage, an all-in-one measurement and posting app that allows for a longer video format.

Snapchat stock

5 Questions to Answer Before Launching Your Brand on Snapchat

June 16th, 2016 by

If you’re anxious to find out how best to reach your target demographic on Snapchat, you’re not alone in wondering where to start. Snapchat’s users expect authenticity and creativity, and the platform’s ephemeral content isn’t as associated with polished photos and videos as Instagram and Facebook. “Snapchat is the cool new kid on the social media block,” says Hannah Law, VP of strategy, Ogilvy & Mather Worldwide. “But don’t let that stop you from jumping in without a strategy.”