Stories by Steve Goldstein

History Channel Inspires Fans to #ThankAVet

May 25th, 2012 by

To celebrate Memorial Day, History is donating $1 to America’s VetDogs for every tweet that uses the #ThankAVet hashtag.

History Channel Inspires Fans to #ThankAVet

May 25th, 2012 by

To celebrate Memorial Day, History is donating $1 to America’s VetDogs for every tweet that uses the #ThankAVet hashtag.

Social Media Overload? Focus on Your Audience, Not the Tools

May 23rd, 2012 by

During Internet Week in New York, I attended a presentation that drove home the point that communicators are overloaded with social media options and sinking under the weight of an endless flow of data. Up on the video screen a chart displayed dozens o…

Facebook Shareholders Seek Revenge—in Court

May 23rd, 2012 by

Facebook, company CEO Mark Zuckerberg and Morgan Stanley were among those named in a suit filed by the social network’s shareholders claiming the company hid growth forcecasts.

Facebook Shareholders Seek Revenge—in Court

May 23rd, 2012 by

Facebook, company CEO Mark Zuckerberg and Morgan Stanley were among those named in a suit filed by the social network’s shareholders claiming the company hid growth forcecasts.

Nasdaq Muddies Facebook’s IPO

May 18th, 2012 by

Execution of buy and sell orders for Facebook shares were delayed, as technical glitches put unwelcome focus on Nasdaq itself.

Nasdaq Muddies Facebook’s IPO

May 18th, 2012 by

Execution of buy and sell orders for Facebook shares were delayed, as technical glitches put unwelcome focus on Nasdaq itself.

The Dangerous Influence of Teflon Brands

May 17th, 2012 by

Are some brands made out of Teflon? Are they so beloved that they are beyond the reach of reputation-bruising crises and bad behavior by top executives? Apple’s supply chain in China was exposed by the New York Times, but did that put a dent in i…

Google Makes Bid to Be a Destination Instead of a Highway

May 16th, 2012 by

Knowledge Graph has made Google’s search engine smarter, and perhaps will send brands back to the drawing board with their optimization strategies.

Google Makes Bid to Be a Destination Instead of a Highway

May 16th, 2012 by

Knowledge Graph has made Google’s search engine smarter, and perhaps will send brands back to the drawing board with their optimization strategies.