Stories by Steve Goldstein

Fifty Shades Author’s Mother’s Day Gift: A Banning in Florida

May 8th, 2012 by

Not that E.L. James and publisher Vintage needed any help moving copies of Fifty Shades of Grey, but the banning of the book by the Brevard County library is just the PR campaign they needed on the cusp of Mother’s Day.

Fly Spirit and Save the CEO’s Job

May 4th, 2012 by

Was Spirit Airlines on your radar a couple weeks ago? It wasn’t on mine—I don’t think I ever booked a flight with them. Now it’s the airline I’m not supposed to fly. Ever. On April 22, the Tampa Bay Times reported that Spirit …

Jack Welch Shares Attitudes About Women—Is GE Cringing?

May 4th, 2012 by

GE’s former CEO told an audience of women executives that if they want to get ahead, focus on performance. The perceived message: Welch refuses to accept the existence of biases holding women back.

Jack Welch Shares Attitudes About Women—Is GE Cringing?

May 4th, 2012 by

GE’s former CEO told an audience of women executives that if they want to get ahead, focus on performance. The perceived message: Welch refuses to accept the existence of biases holding women back.

Foursquare Makes It Easier for Companies to Go Geo-Social

May 2nd, 2012 by

Businesses are now being offered the option to instantly get their Foursquare pages verified—for a $10 fee.

Foursquare Makes It Easier for Companies to Go Geo-Social

May 2nd, 2012 by

Businesses are now being offered the option to instantly get their Foursquare pages verified—for a $10 fee.

Facebook Stocks Up on Feel-Good Capital in Advance of IPO

April 30th, 2012 by

With the help of ABC News, Facebook is publicizing a soon-to-be-announced "life-saving tool."

Facebook Stocks Up on Feel-Good Capital in Advance of IPO

April 30th, 2012 by

With the help of ABC News, Facebook is publicizing a soon-to-be-announced "life-saving tool."

The Silent Killer in Press Releases

April 27th, 2012 by

Basic fact-checking can save you—and your media contacts—a world of grief.

The Silent Killer in Press Releases

April 27th, 2012 by

Basic fact-checking can save you—and your media contacts—a world of grief.