Author Archives: Steve Goldstein

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About Steve Goldstein

Steve Goldstein is editorial director of events for Access Intelligence’s PR News brand, which encompasses premium, how-to content, data and competitive intelligence for public relations professionals; PR News Online; PR News conferences, webinars and awards programs; and PR News guidebooks. Previously at AI Steve was editorial director of min, min ’s b2b and minonline as well as managing editor of CableFAX: The Magazine and CableWorld. Before joining Access Intelligence, he was executive editor of World Screen News, and editor of Film/Tape World, which covered film, television and commercial production in the San Francisco Bay Area.

8 Key Organizational Benefits of Having Social Employees

Mark Burgess, author of “The Social Employee” and keynote speaker at PR News’ 2014 Platinum PR Awards, discusses the opportunities for PR pros to become social leaders within their organizations. | MORE »

Posted in Free Content, Social Media, Water Cooler | Comments Off

The Difference Between Marketing and PR? It’s All in the Inflections

Perhaps as a result of the concurrent changes in personal technology habits and decline of traditional news organizations, it’s become harder to perceive where marketing ends and PR begins.  | MORE »

Posted in Free Content, Internal Communication, Water Cooler | 6 Comments

2 Essential Qualities of Successful Social Media Strategists

Catherine Allen, executive vice president for SHIFT Communications, has learned from long experience what kind of communicators have a tendency to rise to leadership levels. In this Q&A, she looks at those qualities through the prism of social media. | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | 3 Comments

8 Questions to Ask to Determine If You’re Producing ‘Quality’ Content

If you’re in the business of producing content, you need to get a handle on what puts the “quality” in quality content. | MORE »

Posted in Digital PR, Free Content, Media Relations, Water Cooler | Comments Off

PR News Announces 2014 Platinum PR Awards Finalists

Winners and honorable mentions in more than 40 categories—ranging from cause-related marketing and community relations to product launch, social media campaign and viral campaign—will be celebrated at a Sept. 16 luncheon event at New York’s Grand Hyatt. | MORE »

Posted in Corporate Responsibility, Crisis Management, Digital PR, Free Content, Measurement, Media Relations, Social Media, Water Cooler | Comments Off

3 Tips for Writing a Catchy Lede

Beth Monaghan, principal and co-founder of agency InkHouse, and a presenter at PR News’ Aug. 15 webinar, “How to Write Effective Press Releases That Serve Your Brand & the Media,” offers three approaches to ledes you should consider. | MORE »

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Good Morning America’s Ginger Zee Announces 2014 Platinum PR Awards Finalists

Ginger Zee, chief meteorologist for ABC News’ “Good Morning America,” reveals the finalists of PR News’ Platinum PR Awards. Zee will emcee the awards luncheon on Sept. 16. | MORE »

Posted in Corporate Responsibility, Crisis Management, Digital PR, Free Content, Internal Communication, Measurement, Media Relations, Media Training, Nonprofit PR, Social Media, Water Cooler | Comments Off

Live Your Brand the Way Your Customers Do, Says Brian Solis

Social Media 20/20 Summit keynote speaker Brian Solis says that PR pros and marketers need to become “experience architects” and not be bound by their previous roles. | MORE »

Posted in Digital PR, Free Content, Internal Communication, Social Media, Water Cooler | 4 Comments

What PR Pros Can Glean From Facebook’s Secret Psychological Tests

Once the outrage—real or feigned—about Facebook’s emotional manipulation study subsides, brand communicators might want to consider the experiment’s findings. | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | 5 Comments

13 Tips to Manage Your Summertime On-the-Job Stress

To help you through the lonely days of anxiety in the office while your co-workers frolic in snorkel gear, we asked the PR News community to share their tips on to manage on-the-job stress. Take a deep breath, exhale and read on. | MORE »

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