Author Archives: Steve Goldstein
Perhaps as a result of the concurrent changes in personal technology habits and decline of traditional news organizations, it’s become harder to perceive where marketing ends and PR begins.
If you’re in the business of producing content, you need to get a handle on what puts the “quality” in quality content.
Beth Monaghan, principal and co-founder of agency InkHouse, and a presenter at PR News’ Aug. 15 webinar, “How to Write Effective Press Releases That Serve Your Brand & the Media,” offers three approaches to ledes you should consider.
To help you through the lonely days of anxiety in the office while your co-workers frolic in snorkel gear, we asked the PR News community to share their tips on to manage on-the-job stress. Take a deep breath, exhale and read on.