Stories by Steve Goldstein


4 Paths to Uninterrupted Writing Time

January 4th, 2017 by

Reading and writing for uninterrupted stretches of time—and I consider five minutes to be an uninterrupted stretch of time—now seems like a rare, precious gift. This sad fact is a creativity and productivity killer. If you’re a PR pro or journalist or any kind of professional wordsmith, being able to write freely without distraction is the only way to produce anything of real quality. It’s your metier and your meal ticket.

Delta Air Lines

Delta, We Thank You and Your Competitors for the Crisis Management Test Cases

December 21st, 2016 by

Is there an industry more vulnerable to crises than the airline industry? On the one hand you have the usually catastrophic nature of airplane crashes and terrorist attacks; on the other you have on every plane aggravated, gaseous, claustrophobic passengers packed like Pringles in a tube, armed with smartphones, ready to broadcast to the world any provocation.

colored pencils

How to Begin the Search for Your Brand’s Visual Identity

December 8th, 2016 by

If you’re with a B2B company, professional association or government agency, finding your visual identity for Instagram and Snapchat, for instance, might be the subject of weekly, or daily, meetings. These meetings might have proved fruitless. Keep in mind your visual identity can be as simple as a single color. Is there one color that dominates your logo or calls to mind an emotional connection with your product or service?


3 Fundamentals for Building an Influencer Program on Instagram

December 2nd, 2016 by

Instagram might be the best social platform for reaching people who actually like to engage with brands on social media. But there’s only so much a brand itself can do to win followers and inspire engagement. Third-party endorsement from Instagram influencers can make a real difference.

PR News awards crystals

Cowan, Kerins, Mathias, Silimeo, Stoddard to Be Inducted Into PR News’ Hall of Fame

November 30th, 2016 by

Each December at its Winter Awards luncheon at the National Press Club in Washington, D.C., PR News inducts into its Hall of Fame PR professionals who have played longtime leadership roles, serving as sources of inspiration within and beyond the workplace, and helping to redefine and expand the roles communicators play. They’ve poured much talent and many years into the PR discipline, teaching by example.

PR News awards crystals

2016 PR People Award Finalists Announced by PR News

November 18th, 2016 by

The stalwart, indefatigable souls behind the best PR and marketing campaigns of the past tumultuous, media-saturated year will get the glory they deserve at PR News’ Dec. 6 Winter Awards luncheon at the historic National Press Club in Washington, D.C. At the luncheon PR News will announce the winners of its 2016 PR People Awards.


6 YouTube Tips That Could Create Emotional Connections to Your Brand

November 14th, 2016 by

Autodesk, producer of 3D design software, is one company that takes the “radiation” approach to YouTube as opposed to the passive storehouse approach. The company devotes much of its communications resources to its YouTube channel, and that devotion has paid off in 220,000 subscribers. The immediate goal for its YouTube channel might surprise you, considering this is a software company we’re talking about.


Shut Down Email and Reclaim Creativity: A Few Words With ‘Too Fast to Think’ Author Chris Lewis

November 11th, 2016 by

“When people are under so much pressure to process information, the result is an unstoppable flow of data, an overloaded mind and consequently an analytical mindset,” LEWIS founder and CEO Chris Lewis writes in his just-published book, “Too Fast to Think: How to reclaim your creativity in a hyper-connected work culture.”

GoPro Hero

6 Video Tools for Nonprofit (and Other Budget-Conscious) Organizations

October 24th, 2016 by

Like you, perhaps, Stephanie Elsea of the American Heart Association doesn’t have an unlimited budget for videos. What she does have is firsthand experience in keeping AHA’s video strategy under budget and an arsenal of time-tested, go-to tools. Here are six of Elsea’s tried-and-true resources, as well as recommendations for when and where to use them.


How Trump’s Response to the Access Hollywood Video Leak Veers Away From Crisis Protocol

October 10th, 2016 by

At the heart of the crisis management response to an outraged community is the apology itself. An apology should have three parts: Say you are sorry; express sympathy for specific victims, real or perceived; and accept responsibility. Donald Trump has just had an opportunity to put that theory into action.