Author Archives: Steve Goldstein
With the awful winter weather in mind, we asked our Twitter followers what they hate most about commuting to work. It’s mid-February, and we found that people are in full complaint mode.
We asked PR News’ followers on Twitter and Facebook to name their favorite employee perk. Two words: free food.
Maybe you recall Strother Martin’s pained, twisted line of dialogue spoken to Paul Newman in Cool Hand Luke, delivered after Martin has struck chain-gang prisoner Newman with a blackjack: “What we’ve got here is failure to communicate.” I thought of this line after seeing the story making the rounds yesterday that British millennials check their […]
In the interest of helping all media handlers and PR pros whose senior leader threatens, on camera, to murder a journalist, we offer these helpful tips.
These tactical media pitching tips will help see you through the anxiety of short deadlines and high media placement expectations
Chris Hammond of Wells Fargo, and a speaker at PR News’ Feb. 4 Writing Boot Camp in San Francisco, offers five tips to help you make the leap to brand storytelling.
At PR News’ recent Media Relations Conference at the National Press Club in Washington, D.C., Amy Eisman of American University’s School of Communication and a founding editor of USA Today brought up the concept of the “journalist whisperer.” This is a PR professional who can speak a journalist’s language on the platform they want to be […]
Try applying some of these spam-avoidance tips and see if your ratio of connections to missed connections improves.