Stories by Steve Goldstein

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CES 2016: What the Internet of Things and a Wild West of Data Means for PR

January 5th, 2016 by

On Jan. 5 at CES 2016, two electronics giants held press conferences that played right into the interests of PR pros.

6 Recommendations for Dealing With Unhappy Customers

January 4th, 2016 by

We’ve all had to deal with unhappy customers, whatever our line of work. If you’re an agency PR pro, you have to respond to unsatisfied clients from time to time. If you’re an in-house PR or marketing pro, perhaps you’ve seen customer dissatisfaction played out in public on Twitter. It can be disheartening for sure, … Continued

6 Recommendations for Dealing With Unhappy Customers

January 4th, 2016 by

We’ve all had to deal with unhappy customers, whatever our line of work. If you’re an agency PR pro, you have to respond to unsatisfied clients from time to time. If you’re an in-house PR or marketing pro, perhaps you’ve seen customer dissatisfaction played out in public on Twitter. It can be disheartening for sure, … Continued

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4 PR Tips Martin Shkreli May Have Missed

December 17th, 2015 by

In the court of public opinion, the arrest of Turing Pharmaceuticals CEO and founder Martin Shkreli for securities fraud is inextricably linked to this year’s sudden, stratospheric rise in the price of AIDS drug Daraprim.

Zappos Takes ‘Giving Back’ Literally With Dead-of-Night Gift Drop-Off in Hanover, N.H.

December 4th, 2015 by

Please visit your local mom-and-pop shops this holiday season. Go to that toy store that’s been around for 65 years and which just suffered another humiliating rent increase. Buy your wrapping paper at the greeting card store that’s hanging on by its fingernails and getting by on deeply felt smiles. OK, my commercial’s over. I’m … Continued

Zappos Takes ‘Giving Back’ Literally With Dead-of-Night Gift Drop-Off in Hanover, N.H.

December 4th, 2015 by

Please visit your local mom-and-pop shops this holiday season. Go to that toy store that’s been around for 65 years and which just suffered another humiliating rent increase. Buy your wrapping paper at the greeting card store that’s hanging on by its fingernails and getting by on deeply felt smiles. OK, my commercial’s over. I’m … Continued

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11 Periscope Guidelines for Expert Live Broadcasting

December 2nd, 2015 by

By all accounts, live streaming is affordable, powerful and can be used in many contexts by a variety of organization types. You just need some expert guidance to get started as live streaming broadcaster.

New Media Relations

‘Who Needs Media Relations? I Can Reach My Audience via Social’ & Other Misperceptions

November 24th, 2015 by

Social media continues to muddy media relations. Should PR pros spend more time using social to communicate directly with their audience or should they reverse course and invest more time in traditional media outreach?

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PR News Survey: Two-Thirds of PR Pros Remain Unaware of Barcelona Principles

November 12th, 2015 by

Of the PR pros who responded to a PR News survey this month, only 34% said they know what the Barcelona Principles are.

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How to Get Your Press Releases Found in Google Searches—and Avoid SEO Penalties

November 11th, 2015 by

Useful, concise content that can have an impact on corporate efficiency and profits is valued by search engines, whether it’s in the form of a press release or news article.