Author Archives: Steve Goldstein

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About Steve Goldstein

Steve Goldstein is editorial director of events for Access Intelligence’s PR News brand, which encompasses premium, how-to content, data and competitive intelligence for public relations professionals; PR News Online; PR News conferences, webinars and awards programs; and PR News guidebooks. Previously at AI Steve was editorial director of min, min ’s b2b and minonline as well as managing editor of CableFAX: The Magazine and CableWorld. Before joining Access Intelligence, he was executive editor of World Screen News, and editor of Film/Tape World, which covered film, television and commercial production in the San Francisco Bay Area.

Are You a Great Boss? See Which Tips From PR Pros You Follow

We asked PR News’ social media followers to share what they deem to be the defining characteristics of great bosses.  | MORE »

Posted in Free Content, Internal Communication, Water Cooler | Comments Off

#GoDaddyPuppy Wins Super Bowl Ad Awareness War Four Days Before Kickoff

If GoDaddy had considered the clout, passions and research acumen of animal rights advocates it probably would have scratched its lost-puppy Super Bowl ad when it was first proposed. But in the battle for media attention in Super Bowl week, GoDaddy put points on the scoreboard. | MORE »

Posted in Digital PR, Free Content, Media Relations, Water Cooler | Comments Off

6 Guidelines for Sharing Tough News Internally

The task of writing internal memos about layoffs or “restructuring” and similar crises that threaten livelihoods usually falls to PR and HR professionals. It’s a painful, difficult task, but it’s part of what they signed up to do. | MORE »

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7 Reasons Tumblr Matters to PR Pros and Marketers

Tumblr currently hosts 220 million blogs, and as long as Marissa Mayer is at the helm of Yahoo, it’s safe to assume that the parent company will tend to the growth of the blog network.  | MORE »

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Want to Build Your Social Media Presence? Ignore Some of Those ‘Best Practices’

As keynote speaker at PR News’ Feb. 11 Google Conference, Sean Gardner will share practical tips on how he builds his social presence and discuss why focusing on yourself and your own message can be self-defeating. | MORE »

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Google Shows Brands How to Include Social Profile in Search Results

Google now includes links to brands’ non-Google+ social network accounts in Knowledge panels. But it’s not automatic. | MORE »

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3 PR Takeaways From Chipotle’s ‘Pulled’ Pork

No company seeks out a supply-chain problem, but Chipotle managed to turn this into a case study of transparency in action. | MORE »

Posted in Corporate Responsibility, Crisis Management, Free Content, Water Cooler | 1 Comment

CES 2015: 7 Ways Wearable Technology Is Getting Smarter

As expected, wearable technology has stolen much of the spotlight in Las Vegas this week at the 2015 CES show. | MORE »

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3 Lessons Brad Pitt Can Teach You About Using Metrics to Power PR

Barry Reicherter of Finn Partners and a speaker at PR News’ upcoming Google Conference for Communicators in San Francisco offers data and analytics lessons as seen through the fulcrum of three movies starring Brad Pitt. | MORE »

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2014 PR People Awards: PR Student of the Year

Winner: Laura Plumb, Drake University Laura Plumb, a student at Drake University’s School of Journalism and Mass Communications, has not waited for the launch of her post-collegiate, professional career to become a PR leader. As … | MORE »

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