Author Archives: Steve Goldstein


About Steve Goldstein

Steve Goldstein is editorial director of events for Access Intelligence’s PR News brand, which encompasses premium, how-to content, data and competitive intelligence for public relations professionals; PR News Online; PR News conferences, webinars and awards programs; and PR News guidebooks. Previously at AI Steve was editorial director of min, min ’s b2b and minonline as well as managing editor of CableFAX: The Magazine and CableWorld. Before joining Access Intelligence, he was executive editor of World Screen News, and editor of Film/Tape World, which covered film, television and commercial production in the San Francisco Bay Area.

7 Commuting Gripes From Winter-Weary PR Pros

With the awful winter weather in mind, we asked our Twitter followers what they hate most about commuting to work. It’s mid-February, and we found that people are in full complaint mode. | MORE »

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10 Favorite Employee Perks of PR Pros

We asked PR News’ followers on Twitter and Facebook to name their favorite employee perk. Two words: free food. | MORE »

Posted in Free Content, Internal Communication, Water Cooler | 1 Comment

What We’ve Got Here Is Failure to Communicate—With Millennials

Maybe you recall Strother Martin’s pained, twisted line of dialogue spoken to Paul Newman in Cool Hand Luke, delivered after Martin has struck chain-gang prisoner Newman with a blackjack: “What we’ve got here is failure to communicate.” I thought of this line after seeing the story making the rounds yesterday that British millennials check their […] | MORE »

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5 Things to Do When Your Senior Leader Threatens to Throw a Journalist Off a Balcony

In the interest of helping all media handlers and PR pros whose senior leader threatens, on camera, to murder a journalist, we offer these helpful tips. | MORE »

Posted in Free Content, Media Relations, Media Training, Water Cooler | 2 Comments

6 Media Pitching Do’s—and 1 Don’t

These tactical media pitching tips will help see you through the anxiety of short deadlines and high media placement expectations | MORE »

Posted in Free Content, Media Relations, Media Training, Water Cooler | 2 Comments

5 Things to Do When You’re in San Francisco for the Digital PR Summit

So why is San Francisco, in particular, on the brain now instead of say, the Côte d’Azur? Because PR News is headed to San Francisco for its Feb. 4 Writing Boot Camp and Feb. 5 Digital PR Summit, and I’m getting hungry | MORE »

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5 Ways to Make a Successful Leap to Brand Storytelling

Chris Hammond of Wells Fargo, and a speaker at PR News’ Feb. 4 Writing Boot Camp in San Francisco, offers five tips to help you make the leap to brand storytelling. | MORE »

Posted in Digital PR, Free Content, Internal Communication, Media Relations, Water Cooler | 1 Comment

6 Tips From the San Francisco 49ers’ Winning Social Media Playbook

In the wake of the Niners’ recent playoff victory over the Green Bay packers on the frozen tundra of Lambeau Field, we asked Scott Kegley, senior manager of digital & social media for the San Francisco 49ers, to crack open his team’s social media playbook. | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | 2 Comments

Do You Have What It Takes to Be a Journalist Whisperer?

At PR News’ recent Media Relations Conference at the National Press Club in Washington, D.C., Amy Eisman of American University’s School of Communication and a founding editor of USA Today brought up the concept of the “journalist whisperer.” This is a PR professional who can speak a journalist’s language on the platform they want to be […] | MORE »

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6 Ways to Avoid Spam Filters With Your PR Messages

Try applying some of these spam-avoidance tips and see if your ratio of connections to missed connections improves. | MORE »

Posted in Digital PR, Free Content, Water Cooler | 1 Comment