Author Archives: Steve Goldstein

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About Steve Goldstein

Steve Goldstein is editorial director for Access Intelligence’s PR News brand, which encompasses premium, how-to content, data and competitive intelligence for public relations professionals; PR News Online; PR News conferences, webinars and awards programs; and PR News guidebooks. Previously at AI Steve was editorial director of min, min ’s b2b and minonline as well as managing editor of CableFAX: The Magazine and CableWorld. Before joining Access Intelligence, he was executive editor of World Screen News, and editor of Film/Tape World, which covered film, television and commercial production in the San Francisco Bay Area.

3-Step Framework for Brand Vulnerability Analyses

You might not think so, but your organization is probably vulnerable—to varying degrees—to nearly every type of crisis imaginable, except for Martian invasion. And don’t count that out, either. | MORE »

Posted in Crisis Management, Free Content, Water Cooler | Comments Off

Boren and Bullhorn Send Clear Message to Oklahoma SAE Chapter

In this case, the top leader of an organization proved himself up to the task of being the face and voice in a crisis response across all channels. This is just the beginning of response that will likely occupy the rest of David Boren’s tenure as president of the University of Oklahoma. | MORE »

Posted in Crisis Management, Free Content, Social Media, Water Cooler | Comments Off

#PowerOfPR: 4 Ways to Know You’re Measuring the Right PR Activities

PR pros are in business to advance the cause of their organizations. Their research, measurement and evaluation must meet the needs of the organization and decision-making. | MORE »

Posted in Free Content, Measurement, Water Cooler | 1 Comment

4 Reasons Why E!’s ‘Royals’ Video Went Viral

PR News analyzed a recent video that passes the viral test, which we determined today to mean any video that got more than a million views on YouTube in fewer than four days. Just our luck: E’s “Crazy Buckingham Palace naked man video!!!” fits the bill. | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | Comments Off

Leaked Beyoncé Photos Put Beauty Brands in Harsh Glare

After a recent leak of unaltered photos of Beyoncé at a photoshoot for L’Oréal, beauty brands should brace themselves for similar leaks that will demand public statements as well as more careful examination of the messages they are sending to women. | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | Comments Off

Remembering David Carr: 3 Great Columns

For anyone who followed trends in digital media professionally—journalists, PR pros and marketers alike—the death of David Carr is a huge loss.  | MORE »

Posted in Free Content, Media Relations, Social Media, Water Cooler | Comments Off

Coming Soon to Google Search—Your Tweets

In a few months, non-Twitter users are going to be seeing plenty of tweets through their interactions with Google search. | MORE »

Posted in Digital PR, Free Content, Social Media, Water Cooler | Comments Off

Are You a Great Boss? See Which Tips From PR Pros You Follow

We asked PR News’ social media followers to share what they deem to be the defining characteristics of great bosses.  | MORE »

Posted in Free Content, Internal Communication, Water Cooler | Comments Off

#GoDaddyPuppy Wins Super Bowl Ad Awareness War Four Days Before Kickoff

If GoDaddy had considered the clout, passions and research acumen of animal rights advocates it probably would have scratched its lost-puppy Super Bowl ad when it was first proposed. But in the battle for media attention in Super Bowl week, GoDaddy put points on the scoreboard. | MORE »

Posted in Digital PR, Free Content, Media Relations, Water Cooler | Comments Off

6 Guidelines for Sharing Tough News Internally

The task of writing internal memos about layoffs or “restructuring” and similar crises that threaten livelihoods usually falls to PR and HR professionals. It’s a painful, difficult task, but it’s part of what they signed up to do. | MORE »

Posted in Free Content, Internal Communication, Water Cooler | Comments Off