Author Archives: Steve Goldstein


About Steve Goldstein

Steve Goldstein is editorial director of events for Access Intelligence’s PR News brand, which encompasses premium, how-to content, data and competitive intelligence for public relations professionals; PR News Online; PR News conferences, webinars and awards programs; and PR News guidebooks. Previously at AI Steve was editorial director of min, min ’s b2b and minonline as well as managing editor of CableFAX: The Magazine and CableWorld. Before joining Access Intelligence, he was executive editor of World Screen News, and editor of Film/Tape World, which covered film, television and commercial production in the San Francisco Bay Area.

Nonprofit PR Awards: External Publication or Report

Winner: American Cleaning Institute 2013 Sustainability Report As a nonprofit trade association representing U.S. cleaning product makers and suppliers, the American Cleaning Institute (ACI) uses its Sustainability Report as an opportunity to highlight its  commitment … | MORE »

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Nonprofit PR Awards: Employee/Internal Communications

Winner: Allstate Insurance Company  –  Giving Campaign – What do you heart? Since 1996, Allstate and its employees and agency owners have donated more than $87 million to charities across the U.S. through the annual … | MORE »

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Nonprofit PR Awards: Fundraising

Winner: SparkFarm and Communities Foundation of Texas  – North Texas Giving Day Raises $25.2 Million in 17 Hours Since 2009, Communities Foundation of Texas (CFT) has presented “North Texas Giving Day,” a one-day event where … | MORE »

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This Blog Post Was Not Subsidized by Amtrak

Amtrak has succeeded recently at creating positive buzz over its new writer residency program, in which it offers writers a free round-trip ride (but no pay) as a sort of mobile writing space. | MORE »

Posted in Digital PR, Free Content, Media Relations, PR News Blogger Network, Social Media, Water Cooler | Tagged | Comments Off

7 Ways to Express Your Love for Your Favorite Influencers on Valentine’s Day

This being Valentine’s Day, we offer these suggestions to show your favorite journalists, influencers, followers and customers (otherwise known as people) on social channels that you listen to and appreciate them. | MORE »

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7 Commuting Gripes From Winter-Weary PR Pros

With the awful winter weather in mind, we asked our Twitter followers what they hate most about commuting to work. It’s mid-February, and we found that people are in full complaint mode. | MORE »

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10 Favorite Employee Perks of PR Pros

We asked PR News’ followers on Twitter and Facebook to name their favorite employee perk. Two words: free food. | MORE »

Posted in Free Content, Internal Communication, Water Cooler | 1 Comment

What We’ve Got Here Is Failure to Communicate—With Millennials

Maybe you recall Strother Martin’s pained, twisted line of dialogue spoken to Paul Newman in Cool Hand Luke, delivered after Martin has struck chain-gang prisoner Newman with a blackjack: “What we’ve got here is failure to communicate.” I thought of this line after seeing the story making the rounds yesterday that British millennials check their […] | MORE »

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5 Things to Do When Your Senior Leader Threatens to Throw a Journalist Off a Balcony

In the interest of helping all media handlers and PR pros whose senior leader threatens, on camera, to murder a journalist, we offer these helpful tips. | MORE »

Posted in Free Content, Media Relations, Media Training, Water Cooler | 2 Comments

6 Media Pitching Do’s—and 1 Don’t

These tactical media pitching tips will help see you through the anxiety of short deadlines and high media placement expectations | MORE »

Posted in Free Content, Media Relations, Media Training, Water Cooler | 2 Comments