Stories by Seth Arenstein


3 Things Chipotle’s Done Right Post-E. Coli—and a Few Misses

November 2nd, 2015 by

How Chipotle has reacted to a possible E. coli outbreak in six of its outlets.


Sell PR Data to Senior Execs First—Then Sell Them on PR

October 28th, 2015 by

Boeing’s Brian Ames will share details about how his team measures its progress in meeting strategic communications objectives on Nov. 18 in Chicago at PR News’ Measurement Conference.

Self-Confidence, Sharing Resources, Acceptance of Larger Goals are Keys to Integration

October 26th, 2015 by

It’s a fair assumption that integrating PR and marketing is a good way to achieve long-term business results.

Subscriber Exclusive: Org Chart—How Southwest Airlines Thinks About Social Media

October 19th, 2015 by

Southwest Airlines’ social business org chart.

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A Peek Inside Southwest’s Social Response to Its Tech Glitch

October 14th, 2015 by

Southwest Airlines’ communication manager tells us how it used social media for crisis management on October 11, 2015.


Twitter’s ‘Moments’ Packages Trending Stories, But Is a No-Pitch Zone

October 8th, 2015 by

Another Twitter change debuted on Tuesday, Oct. 6, at 12:01 a.m.—“Moments,” a pastiche of videos, tweets and photos of trending stories and events.

How to Get Executives to Submit to Media Training…and Maybe Enjoy it

September 29th, 2015 by

We asked a media trainer how she gets senior executives to submit to media training and about other aspects of preparing to face the media.


4 Tips for Managing a Geographically Diverse Team

September 22nd, 2015 by

It can be challenging to manage a team when the entire group sits just outside your door. What do you do if they are geographically dispersed?

How to Make Marriage of PR & Marketing Work? Clear KPIs and Meetings, Meetings, Meetings

September 14th, 2015 by

It seems nearly everyone admits that it is less than ideal when PR and marketing work in silos. Fortunately, we hear more and more examples of silos being a thing of the past.


A Peek at KIND Snacks’ Ingredients for Integrated Social Media Campaigns

September 10th, 2015 by

In advance of his presentation at PR News’ Social Media Conference in New York, Joshua Nafman of KIND Snacks discusses his team’s cross-platform social media campaigns.