Stories by Seth Arenstein

In this month’s Buzz Box, we explain the Tinkerbell Effect and Green Hydrogen and their impact for crisis communicators.

For this month’s Crisis Interview, we talked with Kelly Stepno and Jim Moorhead of APCO about risk and risk assessment.

Months ago, it seemed clear much of the COVID-19 story, at least in the United States, revolved around communication. It still does. The word ‘communication’ wasn’t used often when discussing battling COVID-19, but it remains… Continued

This month’s Crisis Insider dialogue considers why two entities can react similarly to PR crises and obtain vastly different results: One company exits the crisis promptly, the other continues to experience issues. Our dialoguers are Maureen Cahill, partner, Bellmont Partners, and Dan Jasper, VP, communications, Mall of America. Interestingly, Cahill was Jasper’s predecessor at Mall of America.

How should communicators handle bad facts that they’re called on to clean up? When they’re true, own them, say veteran PR pros.

You can look at recent surveys in at least two ways: 2020 was an anomaly, so any survey results are suspect, or let’s dive in and see if assumptions about PR’s role during an usual… Continued

It starts with a few questions: What are we trying to say? And how are we going to say it? There was a nugget of an idea and then you go.

The useful PR book includes a lively presentation and imbues traditional themes with interesting insights or unique interpretations. We provide reviews of some books for summer reading.

PRNEWS Live on LinkedIn today (June 23, 2021) welcomed Bessie Kokalis Pescio, global head, internal communications for Philip Morris International. She discussed lessons learned during the pandemic and post-pandemic plans for the global company’s internal… Continued

Several brands are looking to short films as a tactic for connecting with customers. Infiniti has tapped Kate Hudson to star in its short film introducing the QX60 SUV. Its target customer is busy dealing with myriad issues, Infiniti says. That customer will relate to the multi-talented Hudson and the film reveal, Infiniti’s GM for global marketing Phil York says in an interview with PRNEWS.