Sometimes it seems hopeless: Millennials on your team have different attitudes about work and rewards than you, the slightly older professional who manages them. What are these differences? Do gender and years on the job influence these attitudes? And likely you’re thinking about the bottom line: Can answering these questions help your communications team and the company you work for modify culture and processes to better nurture and retain millennial talent? Can you adopt best practices to appeal to millennials who’ll be entering the workforce in the future? The issues are far from academic: Millennials comprise 35% of today’s workforce, and are its largest generation. In addition, they’ll be leaders in PR and communications for the next three to four decades.
Stories by Seth Arenstein
Take a glance at various data firms and news outlets that track communications and marketing trends. If there’s one that failed to mention Facebook Live (FBL) as among the top communications trends of 2016 we’d be surprised. We include ourselves in this, with IBM Global Technology Services’ digital experience manager Brandi Boatner saying in these pages last week that FBL had just gotten started last year and predicting it will be far bigger in 2017.
Facebook: Almost Everyone’s Doin’ It: How many times have you heard it said that everything flows from the top down? Well, not quite everything. In the case of social media, some CEOs trail their employees, particularly communicators. That needs to change, at least for CEOs using Facebook for business, Facebook says.
[Editor’s Note: Due to popular demand, Rebecca Haynes is back with us to provide gift ideas for the discriminating PR pro. And in accord with the findings of the PR News Pro Salary Survey, Rebecca has listed few gifts that cost more than $40.]
This week’s Data Dive, which looks at consumer engagement with U.S. B2C brands during Q3 (July 1-Sept. 30) on Instagram, is more proof that brands shifted their effort to the photo-based platform, as opposed to Facebook, where engagement was relatively tame during the quarter. The data, provided by Shareablee exclusively to PRNews Pro, also shows the power of video, even on Instagram, which was designed originally as a platform for mobile photos.
Anne Glauber is using her 30 years in PR and communications to offer a hand to people like her. In truth, of course, there really are not many people like her. It’s become her mission to inform pancreatic patients of the possibility of clinical trials and experimental treatments.
Among the keys to a successful Snapchat effort is an editorial calendar, says Larissa von Lockner, PR & social media manager at PwC. A sample of the brand’s editorial calendar for Snapchat is shared exclusively with PR News Pro readers below. PwC’s belief that using Snapchat must track with a brand’s larger PR and business goals is seen in columns 2, 3 and 5, as the campaign, stakeholders/requestors and strategy are listed.
The news release is not dead. Even in the constantly evolving digital age, a news release is one of the best ways to disseminate a message. It’s also a great vehicle to reach media contacts. A news release for social media and one for traditional news media are different, however. To reach an online audience, releases need to be social. By being so, the release can be shared in various communities by people beyond media contacts. Journalists, bloggers or social media users who work mostly online prefer a news release containing embedded video, audio files, images and links. Links to social news releases can be sent via email to a reporter or tweeted to an audience.
W2O Group continues its buying spree. The SF-based agency acquired Sentient Interactive, a firm specializing in digital paid and owned media analytics, strategy and marketing. Sentient president/co-founder Adam Cossman will serve as chief digital officer of W2O Group. Earlier this year, W2O said Mountaingate Capital secured an investment position in the firm to accelerate growth. W2O’s acquisition of Sentient, Pure and Marketeching during the past 6 months has added 100 employees and $25 million in revenue. — Ruder Finn acquired Daylight Partnership, a digital marketing and analytics consultancy. Daylight will merge with Ruder Finn’s digital arm and be known as RFI Daylight. Daylight founder David Ko will become SVP, RFI Studios Asia.
For all the good that social media provides, it also, during times of crisis, can be the venue for horror stories about brands. We mentioned in our Dec. 5 edition the plight of Delta Air Lines, whose Thanksgiving turkey was ruined when an unruly passenger’s tirade—and the cabin crew’s failure to boot him from the aircraft—was captured on video.