Stories by Seth Arenstein


How to Energize Your Organization’s YouTube Channel Without a Hollywood Budget

October 17th, 2016 by

Without Hillary Clinton and Donald Trump appearing in your brand’s YouTube video, and lacking the professionals and budgets of the major broadcast, cable and Spanish-language networks, does your brand’s video stand a chance? Indubitably so, communicators tell us. In this first of this two-part series we’ll concentrate on bolstering your YouTube content; part II, in a future edition, will focus on measurement and analytics.


Be Careful Around Those Microphones and Cameras

October 10th, 2016 by

You’re having a non-work-related party at your home Saturday night. Invited are neighbors, relatives, friends, including me, a journalist by day, to enjoy drinks, an elegant diner and a terrific view of the city from your high rise. It’s a perfect night until I, a journalist, overhear two of your guests talking about something that could be a big story.


How One PR Team Weighs Its Social Platform Options

October 10th, 2016 by

For those representing academic institutions online, the task of evaluating yet another new social network or social media offering from established outfits can feel overwhelming. Several years ago, it was tempting to think the world would cleave neatly into Facebook and Twitter camps. With some extra effort, we could adjust our messages to both, engage with their respective audiences and respond to new features. The market for social networks seemed almost mature.


PETA Led Nonprofits in Engagement With Instagram Audience in Q2 2016

October 10th, 2016 by

One nonprofit essentially is like every other nonprofit, except for size and the causes it supports, right? Not really. While less unique than snowflakes and fingerprints, some of the most-engaged nonprofits on Instagram in Q2 took different routes to amass their impressive figures.


Toughest Challenges for CCOs & CMOs: Analytics Expertise and Silo-Busting

October 3rd, 2016 by

What are your toughest challenges? What would help you do your job better? The Conference Board asked those questions of CMOs and CCOs who said analytics and silo busting two important topics.

OAKLAND, CA - OCTOBER 11:  A sign is posted in front of a Wells Fargo bank on October 11, 2013 in Oakland, California. Wells Fargo reported a 13 percent increase in third-quarter profits with a net income of $5.6 billion, or 99 cents a share compared to $4.9 billion, or 88 cents a share one year ago.  (Photo by Justin Sullivan/Getty Images)

The Week in PR

October 3rd, 2016 by

The reviews were a bit better for Wells Fargo after CEO John Stumpf’s second visit to Capitol Hill in as many weeks. The pre-hearing sentiment on the Hill was a bit better than it had been for his earlier visit to the Senate Banking Committee. Preceding his Sept. 29 visit to a House banking panel the CEO, on Sept. 27, voluntarily agreed to return $41 million of unvested equity and to forego his 2016 salary during an independent board investigation.


The Week in PR

September 26th, 2016 by

A look at the top stories of the past week in PR. This week including the not-so-friendly visits to Capitol Hill by Wells Fargo CEO John Stumpf and Mylan’s Heather Bresch. Other stories include Facebook’s goof on how it measures time viewing videos, Finn Partners’s growth spurt and a new tech chief for APCO Worldwide.


Pros and Cons of PR at the Speed of a Tinder Swipe

September 26th, 2016 by

In our weekly feature about PR trends, C. Mondavi & Family VP Marketing Paul Englert tells us he’s seeing a blurring of the lines between PR, brand communications and social media. As we reach out to a younger audience, and as society continues to evolve the way it communicates, we need to evolve our communication strategies. Much of what we once shared via press release, direct email and phone now is sent via myriad social media platforms and text. Our consumer-facing print and web messages are evolving in acknowledgement of the immediacy and brevity with which people demand information from us.


How Brands Can Avoid the Biggest Trap on Snapchat

September 26th, 2016 by

Life is live, but so much of what we watch on screens is taped. For brands wanting to control their messages, avoiding in-the-moment tools would seem to make sense. Still, for brands there’s much to be gained by using Snapchat. With many brands getting started on Snapchat, and plenty timidly staying away, we asked Sarah Maloy, director of social media and external video at Fuse Media LLC, parent of national television network Fuse TV, to tell us of Snapchat traps to avoid.


Brand Execs Say Integrated Communications Leads to Data Sharing and Digital Transformation

September 26th, 2016 by

Integration of communications and marketing is more than just a good thing to do, it’s critical to success in the digital age, a new report from The Conference Board says. The report is being sent to Conference Board members later this week. It was provided by The Conference Board exclusively to PR News Pro.