To look at the news about Instagram last week you’d be forgiven if you didn’t think it also is a tool for business, particularly suited to small communications shops. The rapper Nicki Minaj, who hinted all week she was about to do something big, posted a photo of her sitting on a small bed in what appears to be a tiny bedroom. True to Instagram’s acceptance of informality, the photo seems far from the highly stylized, professional picture of a celebrity that the public usually sees. The photo’s lighting is spotty, Minaj isn’t centered and the bed is disheveled. Still, it’s a very effective photo. Clad in six-inch heels with tassels, wraparound shades, bikini bottom and nothing else, Minaj makes an arresting subject. Quickly the post had in excess of 10,000 comments and thousands of likes.
Stories by Seth Arenstein
You might think a small or a 1-person communications department would be unable to make use of Instagram to humanize its brand and raise awareness. Wrong, a pair of communicators who make use of user-generated content say. Here’s how they do it.
As it’s Super Bowl weekend we pull a bit of razzle-dazzle from our playbook and offer you two brand communicators who are heavily involved in activities around the big game. Each offers trends and their brand’s reactions to them in the form of Super Bowl communications and campaigns.
Uncertainty could be one of the handmaidens of crisis. So you can imagine the mood in Washington, D.C., as a new administration transitions into the White House. Presidential transitions often are bumpy, even when the new administration is from the incumbent’s party (think the balky path from the Reagan White House to the Bush team in 1989). The phones of brand communicators and PR firms alike are ringing a lot at the moment. Many of the calls are about crisis or potential crisis. As such, we asked communicators who will be speaking at PR News’ Crisis Management Boot Camp in Huntington Beach later this month for best practices to prepare for and react to crisis.
By now you know the score, but the real Super Bowl stakes were social. Shareablee data below shows brands with the most consumer engagement for the 2016 Super Bowl. Pepsi might reign this time. Talkwalker’s image-recognition software eyed 40K Super Bowl-related posts last week and told us consumers saw Pepsi’s logo more than that of any other brand by far.
Have the efforts of Wells Fargo’s PR, communications and marketing teams shifted the conversation about the brand away from the bogus credit card scandal of early September? We asked TrendKite to crunch the numbers.
Not every campaign you undertake will deal with a glamorous subject. Still, as this case study about a sewer project shows, you can use the same kind of PR tactics that are deployed for sexier topics.