Stories by Seth Arenstein

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Meaty Advice: Why Certified Angus Beef Values User Experience Over Numbers on Instagram

February 20th, 2017 by

To look at the news about Instagram last week you’d be forgiven if you didn’t think it also is a tool for business, particularly suited to small communications shops. The rapper Nicki Minaj, who hinted all week she was about to do something big, posted a photo of her sitting on a small bed in what appears to be a tiny bedroom. True to Instagram’s acceptance of informality, the photo seems far from the highly stylized, professional picture of a celebrity that the public usually sees. The photo’s lighting is spotty, Minaj isn’t centered and the bed is disheveled. Still, it’s a very effective photo. Clad in six-inch heels with tassels, wraparound shades, bikini bottom and nothing else, Minaj makes an arresting subject. Quickly the post had in excess of 10,000 comments and thousands of likes.

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The Week In PR

February 13th, 2017 by

Our weekly roundup of trends and personnel moves in PR. This week features stories about a forum on fake news, a revolt by Under Armour influencers and how Twitter continues to grow in recognition and users, but remains flat in revenue.

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Instagram Insight for a Small Team: Find Three Photo Styles That Engage Your Audience

February 13th, 2017 by

You might think a small or a 1-person communications department would be unable to make use of Instagram to humanize its brand and raise awareness. Wrong, a pair of communicators who make use of user-generated content say. Here’s how they do it.

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Communicators From Tums and Snickers Open Their Super Bowl LI Communications Playbooks

February 6th, 2017 by

As it’s Super Bowl weekend we pull a bit of razzle-dazzle from our playbook and offer you two brand communicators who are heavily involved in activities around the big game. Each offers trends and their brand’s reactions to them in the form of Super Bowl communications and campaigns.

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How Brands Can Use Social Media and The Personal Touch to Prepare For and React to Crisis

February 6th, 2017 by

Uncertainty could be one of the handmaidens of crisis. So you can imagine the mood in Washington, D.C., as a new administration transitions into the White House. Presidential transitions often are bumpy, even when the new administration is from the incumbent’s party (think the balky path from the Reagan White House to the Bush team in 1989). The phones of brand communicators and PR firms alike are ringing a lot at the moment. Many of the calls are about crisis or potential crisis. As such, we asked communicators who will be speaking at PR News’ Crisis Management Boot Camp in Huntington Beach later this month for best practices to prepare for and react to crisis.

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Coke, Pepsi Battled Socially on Super Sunday 50

February 6th, 2017 by

By now you know the score, but the real Super Bowl stakes were social. Shareablee data below shows brands with the most consumer engagement for the 2016 Super Bowl. Pepsi might reign this time. Talkwalker’s image-recognition software eyed 40K Super Bowl-related posts last week and told us consumers saw Pepsi’s logo more than that of any other brand by far.

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The Week In PR

February 6th, 2017 by

Our weekly roundup of news items, trends and personnel moves from the past week. This edition highlights Snapchat’s IPO announcement, Volkswagen’s pyrrhic victory and a new book from Marian Salzman.

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62% of Clients Unfazed by Fake News, PR Firms Say

January 30th, 2017 by

Concerned about alternative facts and fake news? Apparently PR agency clients were not, at least during the fourth quarter of 2016, a new survey from The PR Council shows.

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Wells Fargo Doing Well Pushing Good Stories, Yet Overall Theme Lacking As It Counters Crisis

January 30th, 2017 by

Have the efforts of Wells Fargo’s PR, communications and marketing teams shifted the conversation about the brand away from the bogus credit card scandal of early September? We asked TrendKite to crunch the numbers.

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How PR Sweetened the Tale of City’s Sewer Project

January 30th, 2017 by

Not every campaign you undertake will deal with a glamorous subject. Still, as this case study about a sewer project shows, you can use the same kind of PR tactics that are deployed for sexier topics.