It’s not a question for the ages, but it’s a head-scratcher. Why does a 27-year-old athlete without a college education know that the best way to head off a potential PR crisis is to be honest, while highly experienced CEOs and heads of multinational corporations, who’ve had the benefit of media training, fail to learn this lesson?
Stories by Seth Arenstein
How can brands that supposedly lack a visual element create community and engagement on Instagram? One way is to expand the kind of content the brand provides. For example, ForRent.com at its essence is a large search engine for those seeking apartments and homes. On Instagram, though, it offers content about home decorating, entertaining, recipes, fitness and more, its AVP for social explains.
Our regular weekly roundup of trends, stories and personnel moves in PR and communications. This week’s stories feature the FTC’s 90 letters to brands and influencers about disclosure, the spin on Bill O’Reilly’s departure and the battles facing internal communications.
PR pros know it’s important to adapt to change. Yet it’s also comforting when some of the basics of PR can be applied to new platforms. Take Twitter, whose newsworthiness President Trump has cemented. We asked Rebecca Matulka, deputy director of digital, U.S. Department of the Interior, about creating engagement and growing a community on Twitter. Before setting out the tactics her organization uses, she noted that goal setting, a key component of nearly every PR effort you can think of, should comprise the start of your Twitter endeavors.
The way some PR pros avoid social media measurement you’d think it was the plague or worse. Yet even those who have little time and budget to devote to measurement can reap benefits, says Danielle Brigida of the U.S. Fish and Wildlife Service. One of the benefits, she says, is that social listening can lead to more informed content creation. Brigida discusses how she measures, what she measures and why.
Our weekly roundup of trends, news and personnel moves in PR & communications. This week we feature stories about Uber’s latest issue, new moves from Twitter, a new VP of communications for Univision and brief obits for PR pioneers Pam Edstrom and Gershon Kekst.
In both of the Arthur W. Page Society “New CCO” Podcasts she has hosted, Home Depot CCO Stacey Tank asks her guest a version of this unlimited resources question: “If you had an unlimited budget, what would you do differently?” In an interview after we had exclusive access to the second podcast, we decided to turn the tables on Tank, asking her the same question. In addition, we queried Tank and Aflac CCO Catherine Hernandez-Blades, Tank’s guest on the second podcast that will be available in mid-April, about a theme that runs throughout their session: how brands integrate digital and traditional communications.
It’s a truism that brands must be on social media. The important question, though, is what platforms are best for your brand? In terms of Twitter, it depends on whether or not you are a B2C or B2B brand, according to data from Shareablee provided exclusively to PR News Pro.
It was an effective pitch: brief, tailored to the media outlet that received it, clearly and cleanly written. It pitched an essay about a relevant topic: best practices for small companies and startups seeking to obtain media coverage. That’s why the pitch, from a PR firm representing a communications director at a brand, and its attached essay made it through several layers of editors until it reached your blogger, with a message affixed from a PR News colleague: potentially usable content. It went downhill from there.