Although blockchain, AI, and augmented and virtual reality has dominated the conversation at SXSW 2018, there were multiple sessions that focused on bringing your whole self to work, channeling vulnerability and emotional intelligence. The underlying theme was the connection to self, mindfulness and prioritizing the human element above all else.
Stories by Sukhi Sahni, Capital One
By turning to short-form video via channels like Snapchat and Instagram Stories, brands can capture—and keep—the precious attention of their target audience. “As social feeds continue to be overwhelmed by a never-ending influx of content, brand storytellers must embrace a less-is-more approach,” says PwC’s Larissa von Lockner.
For those unfamiliar, blockchain is the underlying technology of bitcoin and cryptocurrencies that enables open, anonymous and secure transactions. As traditional businesses and enterprises were introduced to blockchains, however, their visions for applications have ranged far and wide — as has the hyperbole of its promises. Now, before we go any further, I have to get something out of way: Blockchain is not a cure-all. It will not revolutionize every facet of human life. Now that that’s covered, let’s focus on how the hype came to be, and how communicators should really be talking about it.
Smart communicators are readying their social media plans for Facebook’s soon-to-come algorithmic shift. At PR News’ Social Media Summit Feb. 22-23 in Huntington Beach, CA, Jacque Marianno, digital strategies director at the American Heart Association and American Stroke Association will touch on the coming changes and discuss how there are still ways to make organic social content work. Marianno sat down with PR News to share how communicators can bolster organic reach and prepare for the changes to come.
While influencers are, by definition, solo acts, working with a few influencers on a single campaign is a lot like a team sport. Different players have their roles and everyone adds something special to help the team win. Here are five steps for brands to follow when assembling a successful influencer team.
From shooting star drone performances to an outdoor showcase of self-driving vehicles, breakthrough innovations were on display at CES this year. A common theme that was evident across the exhibit halls and panel discussions was connectivity and all things “smart.” Without connectivity, nearly every innovation showcased—virtual reality, artificial intelligence, robotics, you name it—would be lifeless and considered anything but smart. Here’s a look at where connectivity and smart innovations took center stage.
With continuous pressure on journalists to produce clickbait, PR pros may feel that providing sensational content is the only way to get a reporter’s attention. That’s not entirely true, says Nisha Morris, executive director, communication, for Providence St. Joseph Health, but there are some essentials to keep in mind.
Lou Williams was one of the leading advocates for having public relations research, measurement and evaluation focus on the outcomes of PR campaigns rather than message outputs. Through speeches, workshops and seminars, he did his best to help make PR measurement and evaluation more meaningful. He once scolded judges of several of the industry’s major awards competitions for not being critical enough while assessing research and measurement.
As all communications professionals know, technology, consumer behavior and content consumption are constantly evolving. So, as the year winds down, we reached out to eight friends of PR News to hear their thoughts on the skills and trends that will define communications success in 2018, from media relations to digital marketing to social engagement.