Author Archives: PR News
Nonprofit localizes nationwide crisis For two weeks last October, the federal government of the United States shut down. The opposing sides of the Affordable Care Act reached what seemed to be an
As millennials occupy a larger and larger swath of the U.S. population, the one-way conversation that marketers have practiced for years is slowly but surely being eclipsed by more give-and-take between brands and consumers.
Four of the top 10 reputation decliners during the last five years are in the healthcare sector, according to data tracked during a five-year period by brand consulting company CoreBrand.
Chrysler Group’s FIAT brand tasked Ignite with generating a program that fostered awareness and purchase consideration for the FIAT 500 Abarth.
PR pros can play a meaningful role in rehabbing scarred brands by creating a comprehensive plan to ensure that communications initiatives do not get stalled at any middle level.
The PR field is growing, but at a decidedly sluggish pace. Top-line revenue grew a total of just 1.6% in 2013 compared with 2012, according to an exclusive study conducted by SGP Worldwide.