Author Archives: PR News

Model Behavior

C-suite managers who go it alone are probably going against the tide—at least when it comes to appealing to millennials, who think an inability to take advice from others shows weak leadership. | MORE »

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Melding with Millennials

For PR managers and directors who want to appeal to millennials, organization and stress management take a backseat to showing that your company takes initiative and motivates teams. | MORE »

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Comcast Debacle Points Out Need for HR/PR Collaboration

The recent episode involving a Comcast customer service representative may be particularly cringe-worthy for communicators. | MORE »

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Using Media Elements to Rebrand Environmental Group

While the process of changing its name from World Land Trust-US to Rainforest Trust started last year, the idea of the name change had been knocking around the nonprofit since 2010. | MORE »

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Stakes for PR Pros When Brands Get Into a Fight

When C-level managers dig in their heels and refuse to blink, PR pros need to think about the use of language as it relates to the conflict, perception and, perhaps most important, consumer sentiment. | MORE »

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Case Study: University Prevents Tragedy, Shapes Its Own Narrative

“My roommate just pulled the fire alarm and he’s got a gun.” UCF Police received that harrowing 911 call from an on-campus resident at the University of Central Florida in Orlando, Fla., shortly after midnight on Monday, March 18, 2013. | MORE »

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In a Negative Vein

“Where’s the vision?” It’s a key question that senior PR pros working for companies grappling with negative perception need to ask themselves. | MORE »

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Case Study: New Sustainability Report Helps Company Turn the Page

Working with PR agency Strategy XXI Partners, Arizona Chemical developed content in order to make its sustainability report more accessible, shaping the reporting process into editorial nuggets that could be easily conveyed. | MORE »

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Clear Communication

Perception of management is usually predicated on C-level executives being able to articulate a compelling vision for their brand or organization. And on PR pros delivering that message. | MORE »

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As Communications Models Evolve, PR Takes Bigger Role

Brand Management at P&G now covers four functions, including communications (the term “public relations” no longer exists at the company). It’s not a sure thing but as goes Procter & Gamble so go many other companies, particularly in consumer markets. | MORE »

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