Author Archives: PR News

Business Wise

PR pros do themselves no favors by taking a ‘We’re the good-news people’ approach with senior managers. They need to take a closer look at how their actions can play a role in the business. | MORE »

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Taking a Stand: Communicating with Difficult CEOs By the Numbers

To prove your value to big egos means having elephant skin. Owning a legitimate relationship with the boss is one thing, but picking him up by the lapels to convince him that his actions could have seriously unintended consequences is another. | MORE »

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New Magnets from Old Media

A growing number of brands and organizations look to get their messages out via the social platforms owned by legacy media companies. | MORE »

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Case Study: PR Effort Helps Bring the Soap Box Derby Up to Speed

In 2009, Bob Troyer, public relations chairman for the All-American Soap Box Derby, approached AKA MEDIA INC. to help promote, publicize, broadcast and digitize the event. The agency worked closely with the Derby for the next five years, but in 2014 the Derby raced ahead to a new level. | MORE »

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First Thought, Best Thought

“Most of all, I think it is important to believe in what you are doing and in the people who are doing it. If the leader does not have passion for the enterprise, then you cannot expect others to follow.” | MORE »

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Visual, Mobile Issues Confront Communicators in 2015

As they wade into the 2015 pool communicators will be on the hook to show positive returns for a growing number of disciplines, ranging from online analytics to content marketing to mobile apps. | MORE »

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Carry a Big (Yard)stick

Whether it’s how to build a dedicated measurement system or track your media coverage, the underlying priniciple for all measurement is demonstrating that PR performance is aligned with the company’s financial objectives.  | MORE »

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Less Is Not More

A new survey corroborates what PR pros have heard for years, but not necessarily heeded: Social media platforms require constant attention.
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Social Media or Bust

A new study finds a link between the level of social media actions and the number of social media followers. But there are exceptions. | MORE »

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Comings and Goings: PR People Moves for the Week of December 22, 2014

Here’s a look at new assignments for some notable names in the public relations profession for the week of December 22, 2014. | MORE »

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