Author Archives: PR News

The Week in PR: March 30, 2015

McDonald’s seeks ‘Moments of Joy as sales’ slump. | MORE »

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Picture This: Retailers Flock to Instagram

Brands and organizations of all stripes are starting to embrace Instagram, whose youthful user base grew to 64.2 million last year and is expected to top 100 million by 2018.  | MORE »

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Brand Changes Mean Having New Conversations

Spring is in the air, and so are significant changes at some of the most popular brands. These are not marginal changes where a press release and a few media hits will suffice to get out the message, though. They are major breaks from the branded past that require long-term communication strategies and a sustained effort by PR pros. | MORE »

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Bring New Disciplines Into the PR Fold

Kelly McGinnis became executive VP and CCO of Levi Strauss & Co. in 2013. The move came 18 months after Levi Strauss hit the reset button following years of no growth. From the get-go McGinnis—who reports directly to Levi’s CEO Chip Bergh—instituted four principles that have guided communications strategy and enhanced integration. | MORE »

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The Psychology of Influencer Marketing

Unlike some audiences that brands and organizations cater to, influencers are not monolithic but are a loosely affiliated group of individuals who can have a pivotal influence on PR’s ability to drive conversation and spread the word. But getting people online to share information about your company’s products/services or values requires a different mindset than blasting a press release to a similar demographic or giving a presentation to like-minded people. | MORE »

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No Success Without Risk

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The Week in PR—March 23, 2015

Starbucks’ “Race Together” brouhaha, IBM’s new cloud-based data analysis service that mines Twitter data and how to dine like you’re in ‘Mad Men.’ | MORE »

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Booking More Consumers With Video

The travel industry is faring better when it comes to engaging consumers via social channels. | MORE »

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Instagram Pulls Ahead By Focusing on Emotion

Due to faster-than-expected growth in users in 2014, up 60 percent, Instagram surpassed Twitter to become the second-largest social network in the U.S. last year, eMarketer s aid earlier this month. | MORE »

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How is Your Online Video Developing as a PR Tool?

A few ways to focus on your audience. | MORE »

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