Author Archives: PR News

The Holidays Create New Ways to Connect with Audiences

Using social channels to communicate more directly with customers—and prevent any possible PR dust-ups—is just one way that brands and organizations can leverage the holidays to get their essential brand message out. | MORE »

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Live Wires

If you have ample budget, better to spread your dollars around to see which PR campaigns get the most traction on which social channels. | MORE »

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When Companies Make Layoffs, PR Needs to Set the Tone

There is one area that is problematic even for the most seasoned PR pros: helping to drive communications when their company or organization makes layoffs. | MORE »

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Banking on Social Media

While their communications are highly regulated financial services companies show a growing penchant for social media channels, with engagement up 76% across all platforms since January.
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Case Study: Real Estate Company Homes in on Paid-Earned Model

For several years after its debut, Facebook was viewed by brands and organizations as a relatively cost-effective way to promote their products and services. Companies could run branded Facebook pages—without necessarily dropping a lot of coin for Facebook advertising—and watch the needle move. Case in point: Hudson & Marshall, which is one of the nation’s top real estate auction companies specializing in bank-owned foreclosure listings. | MORE »

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Screen Test

If brands and organizations want to get their messages in front of millennials they’re going to have to ramp up their mobile communications and cater their conversations to the small screen.
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Traditional PR Tools Retain Importance in the Digital Era

So much of the communications practice is dedicated to understanding, deploying and mastering digital communications tools. But it turns out that traditional principles still pack a significant PR punch. | MORE »

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Coca-Cola Stirs Up Its Communications Via World Cup

As an official sponsor of the FIFA World Cup, the Coca-Cola marketing campaign for the 2014 FIFA World Cup Brazil was built upon the notion that the competition is the “World’s Cup,” with the goal to create the most inclusive, engaging and participatory Coca-Cola World Cup campaign to date. | MORE »

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Picture This: Instagram Going Gangbusters for Consumer Packaged Goods Companies

Only about 30% of all socially active brands have an Instagram profile, so now is the time for public relations professionals to work with clients on strategies to incorporate the platform into communications strategies | MORE »

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After a Scandal, PR is Only as Effective as the Reforms

The Secret Service has been hammered by the media since 2009 because of the string of embarrassing security breaches that have put the agency’s credibility in jeopardy. The latest episode happened September 19, when an armed intruder jumped over the White House fence and ran into the residence. | MORE »

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