Author Archives: PR News

YouTube: Not Just ‘Nice-to-Have’ Communications Tool

YouTube, owned by Google, regularly moves the goal posts to try and ensure more quality subscribers and that the best video content floats to the top of the search rankings. What’s your YouTube Channel strategy? | MORE »

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Turn and Face the Change

Whether you provide communications for a highly regulated brand or a consumer-facing company, there are some universal themes for PR pros to think about when trying to create more shareable content. | MORE »

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Rebuilding Reputation

Four of the top 10 reputation decliners during the last five years are in the healthcare sector, according to data tracked during a five-year period by brand consulting company CoreBrand. | MORE »

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Case Study: Ignite Puts the Pedal to the Metal for FIAT Brand

Chrysler Group’s FIAT brand tasked Ignite with generating a program that fostered awareness and purchase consideration for the FIAT 500 Abarth. | MORE »

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PR Pros Must Lead as Companies Emerge from Scandal

PR pros can play a meaningful role in rehabbing scarred brands by creating a comprehensive plan to ensure that communications initiatives do not get stalled at any middle level. | MORE »

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New Fundraising Strategy Post-Superstorm Sandy

In 2012, the donations for the Christmas Program were down significantly from previous years. So in November 2012, Nancy Marshall Communications (NMC) worked with the nonprofit to help with the marketing and PR efforts for its Christmas Program. | MORE »

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PR Revenue Increases, But Profitability Declines

The PR field is growing, but at a decidedly sluggish pace. Top-line revenue grew a total of just 1.6% in 2013 compared with 2012, according to an exclusive study conducted by SGP Worldwide.  | MORE »

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Survey: Mixed Bag on Pitching Via Social Media Channels

As the tectonic plates of PR continue to shift, there’s a growing onus on communicators to align their social platforms with their company’s overall financial goals. | MORE »

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Case Study: Trademark Cookies Sweeten Appeal for Hotel Chain

When DoubleTree in May 2012 rolled out a PR campaign to boost brand recognition, the hotel chain knew that its signature cookie was one way that consumers could recognize the company. | MORE »

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Carrying the Conversation

Exclusive study by Simply Measured finds that engagement levels for one of the top PR groups on LinkedIn have cooled down, but the volume of content has stayed relatively steady. | MORE »

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