Stories by Jim Alkon

Google search

7 Questions for Macy’s SEO Leader

June 18th, 2018 by

In the upcoming Aug. 10 Social Media Summit session in San Francisco, “State-of-the-Art SEO: Your Content’s Not King If It’s Not on Page 1 of a Google Search,” Ali Haris, senior manager, SEO, at Macy’s, will share best practices for brands. Here’s a peek into what’s coming on Aug. 10.

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60 Seconds of Fame: How PR Pros Can Make The Next News Hit Count

June 18th, 2018 by

Pity the media relations pro. Not only are attention spans vastly reduced, many media outlets have responded to this with vastly shorter stories. Instead of giving up, PR pros must understand their efforts to gain earned media may result in a media hit lasting a mere few seconds. Here are a few tips to help pitchers shape messages so they will thrive in the new, short media landscape.

Twitter

Advice From Twitter on How to Win the Social Media Moment

June 15th, 2018 by

82% of people actively engage with brands on Twitter, so they want to hear from brands, says Nina Mishkin, brand and content strategy lead at Twitter. Brands, with their understanding of the flow of cultural conversations on Twitter, combine organic conversation with promoted messages in their strategy so they know when to pull the levers.

United Airlines

What Brands Need to Think About When They Take a Stand

June 8th, 2018 by

As we know, brands must stand for something beyond the products and services they offer. This means they can no longer remain silent in the face of an attack. They also need to admit when they make mistakes. Margaret Hoerster, a senior partner at Finn Partners, and Ameet Sachdev, a VP at the firm, argue timing, messaging and relevance play important roles when brands decide they should address an issue publicly.

instagram

Two PR Pros Recommend Tools to Improve Your Instagram Content on a Tight Budget

June 5th, 2018 by

Each month we’ll be asking communicators to unload their toolkits and tell us what falls out. In other words, What do you use to do your job? There’s no better duo to begin this feature than Manu Muraro, founder of Your Social Team, and Danielle Brigida, national social media manager, U.S. Fish and Wildlife Service. We asked them what tools they use to bolster their Instagram feeds.

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How PR Can Improve Gender Equity in Media Coverage

May 21st, 2018 by

David Leonhardt of The New York Times called out himself and fellow journalists for failing to include enough women as sources in articles. How can communicators, who often are the journalist’s conduit to expert sources, turn around this situation? Dina Burns and Patrick George, directors at KP Public Affairs, offer suggestions.

Diverse group of university students in classroom

PR Pros Urged to Double Down on Ethics, Education to Advance Trust

May 1st, 2018 by

We asked PRSA chief Anthony D’Angelo to provide his vision about what PR should be doing to boost its image as an ethical profession. This column is his response.

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Cat Video Game Sweeps Owners Off Their Feet

April 26th, 2018 by

Today, Epic Games released Meow Town, a video game made for lazy cats to sharpen their hunting skills and get a little exercise. In the game, cats can choose from three settings: Medieval, Present Day… Continued

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B2B Content Posted, Engagement Fall in Q1 ’18; Videos Posted Rise 4%

April 24th, 2018 by

Last week we examined the top 10 U.S. B2C brands’ social activity in Q1 2018. Generating 2.1 billion consumer engagements across Facebook, Twitter and Instagram, B2C’s grew their consumer engagement 4%

The National Transportation Safety Board is onsite inspecting a Southwest airline plane after engine failure caused the plane to make an emergency landing at Philadelphia International Airport.

The Week in PR

April 24th, 2018 by

What’s in a Name? Is it fair to call the fatal accident that occurred aboard Southwest Airlines flight 1380 last week a PR crisis? Was what happened at a Philadelphia Starbucks April 12 a PR crisis