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It’s a fair assumption that integrating PR and marketing is a good way to achieve long-term business results.
Sometimes a survey stands alone. Its data is acknowledged and then placed on a shelf to gather dust. Last week’s PRSA Foundation study of the attitudes of young Black and Hispanic PR professionals is meant to kick off a larger effort.
Brands: Twitter continues to commit news. After laying off 8% of the workforce two weeks ago.
MSLGroup and parent Publicis Groupe reached a proposed settlement with plaintiffs valued at nearly $3 million in a gender discrimination suit.
Twitter removed the interim tag from co-founder/interim CEO Jack Dorsey’s title, a move greeted on Wall Street with a 7% rise in Twitter’s share price.
Shortly after the Volkswagen (VW) crisis erupted, we asked the carmaker’s communications team for an interview to explain its strategy.
PR Newswire on the Block: Britain’s UBM Plc confirmed last week it’s in “highly preliminary” talks to sell press release distribution service PR Newswire
We asked journalists and PR pros about ways to build better relationships with each other.