Author Archives: PR News

Resistance to Social Media Is Futile

Nine out of 10 marketers now use social media for multiple purposes, including exhibit marketing (80 percent), event marketing and other general marketing purposes (86 percent), according to Exhibitor Media Group’s 2014 Social Media Marketing Survey. | MORE »

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Inconsistent Policies Hurt Employee Communications

Bill Simmons’ suspension from ESPN for calling NFL Commissioner Roger Goodell a “liar” regarding the now infamous Ray Rice video has cast attention on the relationship between the sports network and the NFL. | MORE »

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Case Study: Kroger Tackles Sustainability One Lonely Orange at a Time

Kroger, the nation’s largest grocery retailer, now donates 50 million pounds of perishables annually, which associates rescue store-by-store, taking the extra time to gather the donations and separate them in the back room for pick up by local food banks. | MORE »

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Preparing Yourself for the Media Spotlight

One of the first things that clients want to know is whether business communicators can show them how to carry themselves in front of the media and fix any glitches that may be getting in the way of delivering the message. But what happens when you turn the tables, and PR managers and directors are the ones who are being interviewed and relaying the message? | MORE »

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Communicators’ Challenge: Fresh Ideas at Legacy Brands

The yearlong process of getting Wells Fargo Stories up and running speaks to the challenges that senior communicators working for legacy brands sometimes face when they want to introduce new PR programs, particularly in the digital space. | MORE »

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Vested Interest

▶ The Unyielding Power of Perception: Sure, things may look great on paper. But when it comes to how the public views your brand, the perception is out of whack. Case in point: the investment potential | MORE »

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Hits Keep Coming for the NFL, Eroding Reputation

For senior PR managers, the NFL scandals (and the league’s bumbling responses) hold several lessons. Perhaps the biggest takeaway is the need to set new standards without concern “for the gate” and strongly communicate those standards to the public. | MORE »

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Social Media: Companies Wade Into the Talent Pool

Companies of all stripes are scrambling to recruit, hire and retain social media talent. That encompasses people well versed in content creation, SEO, design, video and several other disciplines that are not in the traditional PR mold. | MORE »

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The Fickle Consumer

Even the most popular brands are not immune to rapidly changing consumer tastes.  | MORE »

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Short. Fun. Sequential. How to Reinvent the Press Release

It’s an unorthodox (and new) way of getting your message out. Call it press release by piecemeal. Considering how time-poor journalists are these days, communicators increasingly need to have their press releases cut right to the chase. | MORE »

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