Stories by PR News

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Tips and Tactics to Help PR Communicate More Effectively With CEOs and the C-Suite

March 21st, 2016 by

Once PR is crystal clear on the brand’s business goals, communication is next. Always communicate to the CEO using the business terminology the C-suite employs.

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Consumer Engagement With Brands’ Instagram Videos Up Nearly 90%

March 21st, 2016 by

From January 1–March 15, the number of Instagram video posts from U.S. brands increased 68% vs the same period in 2015, driving a 90% spike in consumer engagement with those videos, according to exclusive Shareablee data supplied to PR News.

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A Measurement Framework to Help You Improve Your Data Competency

March 14th, 2016 by

Admit it, we all want to leverage data in the most sophisticated ways, and do it yesterday.

The Week in PR

March 14th, 2016 by

The Week in PR

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Nonpartisan Lessons in Nonverbal Communication From the 2016 Presidential Candidates

March 14th, 2016 by

“What your body says is as important as what your mouth says.”

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Sharapova Sponsors and Whole Foods’ Oranges: Brand Crisis in the Fast Lane

March 14th, 2016 by

For years it seemed that all their advice fell on very deaf ears, but in recent months, and to a large extent due to the immediacy of social media, more and more major brands have been heeding their advice.

How to Create an Editorial Plan to Write Simply About Complex Issues

March 14th, 2016 by

We’ve all been there. You are asked to write a newsletter article, a speech or op-ed about a topic that is very complicated and technical.

Uber & Apple Caught in the Crossfire: What to Do When Ensnared in a Crisis Not of Your Making

March 7th, 2016 by

In light of these cases, we asked PR pros what brands should do if they’re dragged into a crisis unfairly like Apple and Uber.

The Week in PR

March 7th, 2016 by

The Week in PR

The Week in PR

February 29th, 2016 by

Here’s something journalists don’t see often: a prompt and full press release from a brand that’s lost a court case.