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▶ Vying for Virality: Video is King: Social-media users are about twice as likely to engage in video content than non-video content, according to Adobe ’s 2013 Video Benchmark Report. And while videos
Seven Things You Will Learn in This Week’s Issue of 1. JCPenney may need to craft a “behaviorial message,” to stop the bleeding following Ron Johnson’s firing. (p. 1) 2. Nearly 20% of employees
In 2012, for the first time ever, LRF integrated social media into the program at the Forum, tapping the expertise of one of the Foundation’s Scientific Advisory Board members and leading lymphoma experts to conduct a Twitter chat.
Tracking metrics that provide real insights has proven to be a challenge and, regrettably, marketers are focusing on the wrong metrics resulting in poor strategic decisions.
Celebrities have all the fun on social media. Some get paid an obscene amount of money to promote a brand on Facebook or Twittter; most have the freedom to tweet their thoughts whenever they want.
For its “Coral Reefs Saved My Life” campaign, The Nature Conservancy led off with a video featuring Arden O’Connor, who was being treated with a drug that originated in the ocean.
▶ PR Agencies Ramp Up Digital Offerings: It is becoming more and more apparent to small- to medium-sized agencies that they need a separate department to handle their digital business, according to Second
The relationship between public relations and marketing has traditionally been perceived as edgy.
If you’re looking for some excitement in business, look no further than leadership succession. It’s never ordinary. That observation is from Jim Lukaszewski, crisis counselor to Fortune 100 leaders and
Three years after the Barcelona Principles were crafted communications professionals are making some progress toward implementation, but still have a ways to go.
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