Author Archives: PR News
Four of the top 10 reputation decliners during the last five years are in the healthcare sector, according to data tracked during a five-year period by brand consulting company CoreBrand.
Chrysler Group’s FIAT brand tasked Ignite with generating a program that fostered awareness and purchase consideration for the FIAT 500 Abarth.
PR pros can play a meaningful role in rehabbing scarred brands by creating a comprehensive plan to ensure that communications initiatives do not get stalled at any middle level.
The PR field is growing, but at a decidedly sluggish pace. Top-line revenue grew a total of just 1.6% in 2013 compared with 2012, according to an exclusive study conducted by SGP Worldwide.
When DoubleTree in May 2012 rolled out a PR campaign to boost brand recognition, the hotel chain knew that its signature cookie was one way that consumers could recognize the company.