Author Archives: PR News

Hunger Program Persists Despite Government Shutdown

Nonprofit localizes nationwide crisis For two weeks last October, the federal government of the United States shut down. The opposing sides of the Affordable Care Act reached what seemed to be an | MORE »

Posted in Crisis Management, Free Content, freed up premium content, Subscription Content | Leave a comment

The Next Millennium

As millennials occupy a larger and larger swath of the U.S. population, the one-way conversation that marketers have practiced for years is slowly but surely being eclipsed by more give-and-take between brands and consumers. | MORE »

Posted in Free Content, freed up premium content, Research, Subscription Content | Leave a comment

Case Study: Military Nonprofit Rallies the Troops to Turn the Tide

The Military Officers Association of America, with more than 380,000 members from every branch of the armed services, needed to put together an advocacy campaign in an effort to repeal proposed budget cuts for military families. And fast.  | MORE »

Posted in Nonprofit PR, Premium Content, Research, Social Media, Subscription Content | Leave a comment

YouTube: Not Just ‘Nice-to-Have’ Communications Tool

YouTube, owned by Google, regularly moves the goal posts to try and ensure more quality subscribers and that the best video content floats to the top of the search rankings. What’s your YouTube Channel strategy? | MORE »

Posted in Digital PR, Research, Social Media, Subscription Content | 1 Comment

Turn and Face the Change

Whether you provide communications for a highly regulated brand or a consumer-facing company, there are some universal themes for PR pros to think about when trying to create more shareable content. | MORE »

Posted in Social Media, Subscription Content | Leave a comment

Rebuilding Reputation

Four of the top 10 reputation decliners during the last five years are in the healthcare sector, according to data tracked during a five-year period by brand consulting company CoreBrand. | MORE »

Posted in Free Content, freed up premium content, Research, Subscription Content | Leave a comment

Case Study: Ignite Puts the Pedal to the Metal for FIAT Brand

Chrysler Group’s FIAT brand tasked Ignite with generating a program that fostered awareness and purchase consideration for the FIAT 500 Abarth. | MORE »

Posted in Digital PR, Free Content, freed up premium content, Subscription Content | Leave a comment

PR Pros Must Lead as Companies Emerge from Scandal

PR pros can play a meaningful role in rehabbing scarred brands by creating a comprehensive plan to ensure that communications initiatives do not get stalled at any middle level. | MORE »

Posted in Crisis Management, Free Content, freed up premium content, Subscription Content | Leave a comment

New Fundraising Strategy Post-Superstorm Sandy

In 2012, the donations for the Christmas Program were down significantly from previous years. So in November 2012, Nancy Marshall Communications (NMC) worked with the nonprofit to help with the marketing and PR efforts for its Christmas Program. | MORE »

Posted in Digital PR, Free Content, freed up premium content, Media Relations, Nonprofit PR, Social Media, Subscription Content | Comments Off

PR Revenue Increases, But Profitability Declines

The PR field is growing, but at a decidedly sluggish pace. Top-line revenue grew a total of just 1.6% in 2013 compared with 2012, according to an exclusive study conducted by SGP Worldwide.  | MORE »

Posted in Free Content, freed up premium content, Research, Subscription Content | Comments Off