Stories by Laura Brusca

As we celebrate Women’s History Month, our writer discusses the importance of networking with women communicators during in-person events.

Don’t underestimate how much a juicy soundbite can help your story gain attention in today’s crowded media landscape. We offer some useful soundbite tips.

Companies’ choices on reacting (or not) to the Ukraine crisis can magnify corporate values. Our author provides tips for consideration.

This month’s Social Break explores how to assert yourself as a subject matter expert at work and how to set professional boundaries at work.

A small upside of the pandemic is that appreciation for the importance of mental health has risen. Communicators can help ease an unintended consequence.

PRNEWS today announced the winners of its 2022 Nonprofit Awards. Check out this year’s list.

Ronn Torossian is gone as CEO of 5WPR, the firm’s disgraced founder told staff today in a letter.

With COVID variants lingering and uncertainty about future variants, some industry events will either be virtual, hybrid or have low attendance. Marketing departments need new ways to connect and educate prospects and build a qualified pipeline. Creating strategic alignment between your PR and content marketing goals can increase ROI from both while filling the gap in-person events have left.

Quit pretending that a sincere apology is an effective PR tactic, the author argues. Hang tough. Apologizing during a crisis could ruin you.

Companies and organizations need to move beyond Black History Month. Year-long engagement will bolster your DE&I effort, our writer argues.