In this Instagram / YouTube –fueled media environment, we should know by now attempting to control your message generally leads to more headlines and bad press.
Stories by BY Katie Paine, CEO, paine publishing
PR pros should always be on the lookout for ways to shine a light on their brands. When the right circumstances converge with proper preparedness, even the national spotlight is within their grasp.
We asked four PR pros with extensive writing backgrounds to provide tips and tactics.
Pitching a potential client is among the most challenging, stressful and exciting moments for anyone in business.
With the holidays upcoming we asked Shareablee to look at the consumer goods industry’s social engagement.
When launching a b2b product or service, PR pros have to introduce a client’s product in an interesting way, while making it stand out in a crowded marketplace.
Social media is like a megaphone. It can broadcast the good, and it can turn whispers of discontent into yells that millions can hear.
As an industry, PR tends to stand in the shadows—behind its clients, promoting them and making them the heroes.