Stories by BY Katie Paine, CEO, paine publishing

Command-and-Control Political Brands Have Plenty to Learn From Chipotle

November 9th, 2015 by

In this Instagram / YouTube –fueled media environment, we should know by now attempting to control your message generally leads to more headlines and bad press.

The Week in PR

November 9th, 2015 by

Transparent Burrito: Kudos to Denver-based Chipotle Inc., specifically its communications director Chris Arnold.

How Inserting Itself Into a Bet and Old-Fashioned Hustle Got Giordano’s Pizza National Exposure

November 9th, 2015 by

PR pros should always be on the lookout for ways to shine a light on their brands. When the right circumstances converge with proper preparedness, even the national spotlight is within their grasp.

How to Write Long-and Short-Form PR Content That Captures the Attention of Non-Readers

November 2nd, 2015 by

We asked four PR pros with extensive writing backgrounds to provide tips and tactics.

4 Tips to Add the PR Magic Clients and Senior Leaders Expect From You

November 2nd, 2015 by

Pitching a potential client is among the most challenging, stressful and exciting moments for anyone in business.

Facebook Video Posts Drive 1,109% Growth in Engagement for Snickers

November 2nd, 2015 by

With the holidays upcoming we asked Shareablee to look at the consumer goods industry’s social engagement.

How Harris CapRock Won Coverage With a Vague Email Subject Line and Brief Body Copy

November 2nd, 2015 by

When launching a b2b product or service, PR pros have to introduce a client’s product in an interesting way, while making it stand out in a crowded marketplace.

The Week in PR

November 2nd, 2015 by

Platform Prater: It was not a great week at Twitter where Tuesday’s earnings disappointed Wall St.

6 Rules to Live by When a Social Media Meltdown Threatens Your Brand

November 2nd, 2015 by

Social media is like a megaphone. It can broadcast the good, and it can turn whispers of discontent into yells that millions can hear.

In a Rebrand, Rethink Everything, Get Outside Help and Reconnect Boldly

October 26th, 2015 by

As an industry, PR tends to stand in the shadows—behind its clients, promoting them and making them the heroes.