Influencers are out there, talking about your industry, your competitors and your brand. It’s a good bet that a lot of your customers are listening to them.
Stories by PR News
As communications pros we know that storytelling can be a powerful tool.
While each situation is unique, the importance of effective communication in these instances isn’t.
It’s not often, however, that there are studies and articles sharing what millennials can do to mesh with other generations.
During the opening days of 2016, a hot new startup company, Lumosity, was hit with a $2 million fine for false advertising
Plenty of people argue that millennials are not all that different from older members of the population, although perhaps they’re a bit more tech savvy.
In 2015, the world paid closer attention to significant social changes that transformed the global business landscape.
Starting a business is a challenging undertaking involving big risks; however, by relocating from Israel to New York, I was taking a much bigger risk than most.
Research-based white papers can be used as promotional tools—either directly, or in support of other promotions.