I love New York. It is perpetually in your face, but the city is at least honest about it. I was there once at Halloween and saw Napoleon walking down the street en route to… Continued
Stories by PRNEWS
4 Tips for Great Storytelling: For Public Relations and Life
February 3rd, 2012 by PRNEWSIn PR News we often write about the importance of storytelling. So, we thought, why not go to a professional storyteller for some tips on crafting a compelling tale. Here, writer/performer Slash Coleman, currently at… Continued
CEO Cred Suffers Biggest Barometer Dip in 9 Years
February 3rd, 2012 by PRNEWSPrepare an Alternative Corporate Spokesperson: CEO credibility declined 12 points to 38%—its biggest drop in nine years, reports Edelman in its 2012 Edelman Trust Barometer, released Jan. 24. On the flip side, trust in regular… Continued
Vassar Opts for the One-Way Channel Crisis Response
February 3rd, 2012 by PRNEWSPoughkeepsie, New York-based liberal arts school Vassar College gave false hope to 76 early-decision applicants on Friday, Jan. 27, when it erroneously informed them they were accepted to the school—only to tell them later they… Continued
5 Tips for a Successful Social Media Crisis Response
February 3rd, 2012 by PRNEWSThe speed, immediacy and reach of social media has forever changed business communications—particularly in a crisis. Social media provides the tools to turn a crisis around and turn detractors into fans. But there are tenets… Continued
7 Ways to Separate Yourself From the Pack When Pitching the Media
February 3rd, 2012 by PRNEWSWhen it comes to media pitching, unfortunately, too many account executives, both novice and experienced, still rely on the hackneyed advice they learned in communications schools, often by professors who have not been on the… Continued
News Hooks, Sneak Peeks Prime PR Pump for Super Bowl Spots
February 3rd, 2012 by PRNEWSOnce upon a time, one week separated the NFC and AFC Conference championship games and the Super Bowl. There's nothing really in it for the fans to have to wait two weeks for big game,… Continued
A Few Things About San Francisco
February 2nd, 2012 by PRNEWSAt PR News we’re pretty excited about our Feb. 16 Digital PR/Social Media Summit. Yes, we know we’ve got a great lineup of presenters: Ashley Dillon of Southwest Airlines, Stacy Green of Mashable, Sally Falkow… Continued
It’s Hard to Silence Conversations Online, Just Ask Putin
February 2nd, 2012 by PRNEWSVladimir Putin’s campaign Web site for the upcoming Russian presidential election, which takes place on Mar. 4, has provided a good reminder for PR pros on the dangers of trying to control the conversation around… Continued
PR News Q&A With Krisleigh Hoermann: Build Community at the Speed of a Tweet
February 2nd, 2012 by PRNEWSThe speed of Twitter can be intimidating to even the most social media-savvy communicator. But Krisleigh Hoermann, community manager for the American Heart Association, believes the platform is the perfect place to host a conversation—albeit… Continued