Stories by Jennifer Risi

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Introduction to Nation Branding and Crisis Communications

December 22nd, 2015 by

Much like a corporation building up its brand, countries need to position themselves in a particular niche and then build a global PR campaign to communicate that branding.

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How Strategic Communications Can Define Corporate Reputation

November 18th, 2015 by

PR is inherently a tool for building a great reputation, and a strong corporate reputation is increasingly a PR responsibility.

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Creativity in Strategic Communications

October 21st, 2015 by

PR communicators must find the benefits of a brand in its emotional place in the lives of customers. But how do you infuse creativity into a strategic campaign?

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How Strategic Communications Drives Business Outcomes

September 16th, 2015 by

A well-conceived communications strategy drives business outcome and the return on investment delivers in ways that surprise even the most hardened business executives.

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5 Skills For Better Strategic Communications

August 19th, 2015 by

Here are some tips that are not only helpful for those in PR, but are mandatory to compete in today’s workplace as a good manager and successful employee.

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How to Integrate Communications with Earned Media

July 15th, 2015 by

Earned media should be the cornerstone of driving reputation, making up one of the three pillars of today’s integrated media model, which consists of earned, owned and paid media.

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Building Successful Media Partnerships for Your Brand

June 19th, 2015 by

In an ideal partnership a brand and its media partner will share a like-minded audience, and both parties will have clear goals in mind for the campaign.

PR Insider: Driving Influence With Earned Media Relations

March 5th, 2015 by

While digital has provided challenges and opportunities for brands, one constant remains: Earned media is alive and well – and driving influence one story at a time.