Author Archives: jgelberg

The Three Commandments of Quality Writing

The quantity of writing PR pros are called upon to produce often results in diminished quality. Keep these tips in mind and you’ll get your writing back on track. | MORE »

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The Three Commandments of Quality Writing

The quantity of writing PR pros are called upon to produce often results in diminished quality. Keep these tips in mind and you’ll get your writing back on track. | MORE »

Posted in Digital PR, Featured, Free Content, Water Cooler | 7 Comments

AT&T’s CSR Efforts Lack One Strong Texting Message

When it comes to corporate social responsibility (CSR), words are great, but actions are what people remember. The best CSR campaigns are the ones that put companies in the most favorable light, actually make a difference and improve employee morale. T… | MORE »

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Pinterest for Business: Engage, Entertain and Inform

The Travel Channel has built a large and devoted following on Pinterest. Social media manager Nisha Chittal explains how they did it. | MORE »

Posted in Digital PR, Featured, Free Content, Water Cooler | Comments Off

Pinterest for Business: Engage, Entertain and Inform

The Travel Channel has built a large and devoted following on Pinterest. Social media manager Nisha Chittal explains how they did it. | MORE »

Posted in Digital PR, Featured, Water Cooler | Comments Off

From Google to Yahoo!: Out with a Thud, In with a Ringing Endorsement

Marissa Mayer has made a great early impression on her new team by handing every member a free new smartphone. | MORE »

Posted in Free Content, Water Cooler | Comments Off

From Google to Yahoo!: Out with a Thud, In with a Ringing Endorsement

Marissa Mayer has made a great early impression on her new team by handing every member a free new smartphone. | MORE »

Posted in Water Cooler | Comments Off

Romney Learns the Hard Way That There’s No Such Thing as ‘Off the Record’

What Mitt Romney thought was a private conversation has turned into a very public PR crisis for the candidate. | MORE »

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Romney Learns the Hard Way That There’s No Such Thing as ‘Off the Record’

What Mitt Romney thought was a private conversation has turned into a very public PR crisis for the candidate. | MORE »

Posted in Digital PR, Featured, Free Content, Water Cooler | 1 Comment

Newsjacking: Businesses Get Right in Line With Apple’s iPhone 5

When there’s a huge story, figure out a way to tie your brand’s messaging to the news of the day. | MORE »

Posted in Digital PR, Featured, Free Content, Media Relations, Water Cooler | Comments Off