Stories by jgelberg

When there’s a huge story, figure out a way to tie your brand’s messaging to the news of the day.

Grey Poupon may lose a few followers my giving an admissions test to their ‘applicants,’ but the ploy is already getting plenty of attention from the media.

Grey Poupon may lose a few followers my giving an admissions test to their ‘applicants,’ but the ploy is already getting plenty of attention from the media.

Tracking, measuring and understanding your social media efforts can provide extremely valuable information and help you to better execute your social media marketing efforts.

It seems like every A-list name is in attendance at New York Fashion Week. It guarantees coverage for the event, but is the coverage about the fashion brands—or about the attendees?

It seems like every A-list name is in attendance at New York Fashion Week. It guarantees coverage for the event, but is the coverage about the fashion brands—or about the attendees?

Every Major League baseball player remembers his first at-bat like it was yesterday. He can tell you about the feeling of walking up to the plate, of hearing the crowd, of watching the pitcher wind up, and of course the feeling of that first pitch comi…

The nine newest member of the Platinum PR Awards Hall of Fame will be inducted at Friday’s awards ceremony.

When Joe Biden went on a tangent during his acceptance speech, the Obama social media team came to the rescue.

When Joe Biden went on a tangent during his acceptance speech, the Obama social media team came to the rescue.