Author Archives: Diane Schwartz

avatar

About Diane Schwartz

Diane Schwartz is Senior Vice President & Group Publisher of the Media Communications Group at Access Intelligence, a business-to-business media information company based in Rockville, Maryland, with offices worldwide. Diane oversees the editorial, marketing, PR, sales and digital strategy of a rapidly expanding group, whose brands include PR News, CableFAX Daily, Media Industry Newsletter, min’s b2b, PR News Press, prnewsonline.com, minonline.com, cable360.net, Studio and Dorland Health. In her nearly 15 years with Access Intelligence, Diane has launched nearly three dozen conferences, newsletters, events, e-media ventures and ancillary products. A 25-year publishing veteran, Diane is on the board of the Specialized Information Publishers Association; she is past chairperson of the American Business Media CEBA Committee (Creative Excellence in Business Advertising) and serves on numerous other PR, media and business committees. She works in Access Intelligence’s Manhattan office and lives with her husband and two kids in Westchester County, NY. You can follow her on Twitter @dianeschwartz and read her PR News blog at prnewsonline.com.

How to Avoid the Stink in Your Storytelling

My son Max tells very long stories that veer in curious directions. By the time he’s nearing the point, he forgets the ending. It’s rather cute and endearing – he is, after all, only 12 years old. He will sometimes exclaim frustrating… | MORE »

Posted in PR News Blogger Network, Uncategorized | Tagged | Comments Off

PR Takeaways to Die For from ‘Game of Thrones’

The beloved Starks could really benefit from communications counsel. | MORE »

Posted in PR News Blogger Network, Uncategorized | Tagged | Comments Off

What Should Adam Levine Do? The Voice of Reason…

By now you’ve heard the news that Adam Levine hates his country. No, he loves his country. Wait a minute: what does he really feel and why do we care?  If “The Voice” coach and Maroon Five singer truly hated America, the worst that could… | MORE »

Posted in PR News Blogger Network | Tagged | Comments Off

What Should Adam Levine Do? The Voice of Reason…

By now you’ve heard the news that Adam Levine hates his country. No, he loves his country. Wait a minute: what does he really feel and why do we care?  If “The Voice” coach and Maroon Five singer truly hated America, the worst that could… | MORE »

Posted in PR News Blogger Network, Uncategorized | Tagged | Comments Off

What Should Adam Levine Do? The Voice of Reason…

By now you’ve heard the news that Adam Levine hates his country. No, he loves his country. Wait a minute: what does he really feel and why do we care?  If “The Voice” coach and Maroon Five singer truly hated America, the worst that could… | MORE »

Posted in PR News Blogger Network, Uncategorized | Tagged | Comments Off

To Write Well is to Advance in Your Career: 7 Tips for Aspiring Writers

Has writing become a lost art, a nice-to-have skill but not a necessary one? I sure hope not. For those of us who cherish the written word and are prone to find typos on cereal boxes or wine bottles, we appreciate a well-constructed sentence that conci… | MORE »

Posted in PR News Blogger Network | Tagged | Comments Off

Your Company is Not Innovative! How to Be a Better, More Believable Writer

The techniques you need to hone your writing skills so that the media or your customers take notice. | MORE »

Posted in Free Content, Water Cooler | Tagged , , , , | 3 Comments

7 Key Communications Takeaways from Iron Man 3

Like many CEOs, Iron Man alter-ego Tony Stark could use some media training. | MORE »

Posted in Featured, Free Content, Media Relations | 3 Comments

7 Key Communications Takeaways from ‘Iron Man 3’

In ‘Iron Man 3,’ there’s a scene featuring a reporter shoving his iphone in Tony Stark’s face asking him to make a public statement to his enemies.  Stark stares into the iphone, makes his superhero threat, then throws the reporter’s… | MORE »

Tagged | Comments Off

Measurement is Sexy. Really.

There you are, reporting to your CEO on the outcome of a recent PR campaign you spearheaded. Your excitement is contagious as the CEO wants to know more about the positive tone, product awareness and visual dimensions, more about your company’s share… | MORE »

Posted in PR News Blogger Network | Tagged | Comments Off