Stories by Diane Schwartz

assumptions

The Big Rethink for Communicators Ready for Real Change

June 11th, 2018 by

How many assumptions would you find you were tied to at work if you were to take the time to question your own strategic thinking? It is time rethink your communications approach. To get you started on the Big Rethink, here’s a list of 7 assumptions to turn upside down.

charts

Chart Porn and the PR Condition

April 23rd, 2018 by

There is a growing tendency to overuse data and graphics to prove a point that might not even be worth proving, and to underuse good old-fashioned human thinking and storytelling. The data we get from myriad sources can give a false sense that getting from Point A to Point B is a straight line. All too often, communicators in their reporting to senior management, clients and other stakeholders, will let the data speak for itself.

psychographics

From PESO to Instagrammable Moments: 9 Trends Communicators Need to Own

February 26th, 2018 by

As a communicator, you can have a powerful impact on just about every corner of your organization by using the platforms, relationships and knowledge that you and your PR team are uniquely positioned to leverage. It’s on you to get your head around these trends and make something of them.

The F Word: It’s Time to Make Your Move

January 29th, 2018 by

Failure, my friends, is the F word I am referring to and the word that so many business leaders tout as the holy grail to get ahead. You’ve heard it so many times: fail fast, learn and grow. If only it were easy to fail successfully. At the PR News Top Women in PR Luncheon on… Continued

The post The F Word: It’s Time to Make Your Move appeared first on PR News Blog.

wall of failures

The F Word: It’s Time to Make Your Move

January 29th, 2018 by

At the PR News Top Women in PR Luncheon on January 23 keynoter Melissa Bernstein of toy company Melissa & Doug shared all the misses among the hits of puzzles, toys and stuffed animals over the company’s 30 years. At their headquarters in Wilton, CT, there’s a whole room dedicated to failure—toys that seemed like such a good idea until they weren’t. As Melissa pointed out, it’s only through repeated failure that she’s found great success.

looking up

Things Are Looking Up for Communicators (A Note to PR News Readers)

January 5th, 2018 by

As communicators you know you are as good as the last story told, the last campaign launched, the next initiative approved. The business world equivalent of moguls, black diamonds, avalanches – you’ll confront all these challenges this year if you are putting yourself out there. And if you are looking down, that is where you’ll go.

Microphone

Communicators Need to Find Their Voice to Better Define Their Value

December 4th, 2017 by

Communications executives have begun in earnest to make their way into boardrooms, C-suite meetings and the critical business conversations at their organizations. But the pace is not fast enough and the courage of their convictions not always on display. You could even say: “PR people need to get a spine.”

IMG_2643

What Do Two Pizzas, Blue Cars and a Dented Universe Have in Common? You Know If You’re an Innovator

October 30th, 2017 by

That idea you have, which everyone is calling crazy and couldn’t possibly work: well, it probably won’t work. But you should try it anyway. Such was the advice of Guy Kawasaki, one of a dozen powerhouse speakers at the Synergy Global Forum, a blockbuster event that inspired entrepreneurs and intrapreneurs to go big.

Does PR Have a Reputation Problem with the Media?

October 16th, 2017 by

When Facebook’s Sheryl Sandberg took a trip to DC last week to assure politicians that Facebook was taking serious the claims about Russian meddling in our elections, it was referred to as a “PR Blitz” by The New York Times, which also mentioned in the NY Times article that the social network hired three crisis… Continued

The post Does PR Have a Reputation Problem with the Media? appeared first on PR News Blog.

playing in sandbox

Is Integrated Communications the Holy Grail or Just Cheap Talk?

September 17th, 2017 by

Growing up, most of us were encouraged to play well in the sandbox, to share our toys and pay attention in class. Fast forward to now, and imagine your boss telling you to do the same. It would feel patronizing, right? Truth is, we could benefit from those childhood reminders. As the tools at our disposal work across multiple disciplines, it’s become more critical for brands to promote an omni-channel message that will resonate.