Author Archives: Diane Schwartz

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About Diane Schwartz

Diane Schwartz is Senior Vice President & Group Publisher of the Media Communications Group at Access Intelligence, a business-to-business media information company based in Rockville, Maryland, with offices worldwide. Diane oversees the editorial, marketing, PR, sales and digital strategy of a rapidly expanding group, whose brands include PR News, CableFAX Daily, Media Industry Newsletter, min’s b2b, PR News Press, prnewsonline.com, minonline.com, cable360.net, Studio and Dorland Health. In her nearly 15 years with Access Intelligence, Diane has launched nearly three dozen conferences, newsletters, events, e-media ventures and ancillary products. A 25-year publishing veteran, Diane is on the board of the Specialized Information Publishers Association; she is past chairperson of the American Business Media CEBA Committee (Creative Excellence in Business Advertising) and serves on numerous other PR, media and business committees. She works in Access Intelligence’s Manhattan office and lives with her husband and two kids in Westchester County, NY. You can follow her on Twitter @dianeschwartz and read her PR News blog at prnewsonline.com.

How to Forge Stronger Connections and Still Have Time for a Bath

The PR News awards luncheon was packed with great advice, including how important it is to share what you know and give other people credit where it’s due. | MORE »

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Leaving Las Vegas and Entering Reality, Here Are 6 Key Takeaways from CES

The buzz surrounding this year’s Consumer Electronics Show was predictably ubiquitous and positive. Even the taxi driver who picked me up from the airport was talking drones and smart homes. Surely, when you have 170,000 people attending a trade show about the latest technology, you’re gonna get some press. So as I walked the exhibit halls, […] | MORE »

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Leaving Las Vegas and Entering Reality, Here Are 6 Key Takeaways from CES

The buzz surrounding this year’s Consumer Electronics Show was predictably ubiquitous and positive. | MORE »

Posted in Digital PR, Free Content, Internal Communication, Media Relations, Media Training, PR News Blogger Network, Social Media | Tagged | Comments Off

11 Smart Steps All Communicators Should Take Before Year’s End

Let’s assume you are brilliant.  And you’re an inspiration to your peers, an asset to your organization.  Let’s also assume that while you’re an A-player you still have a lot to learn. As the late, esteemed UCLA coach John Wooden noted, “It’s what you learn after you know it all that counts.” If you’re still […] | MORE »

Posted in Career Advice, Corporate Responsibility, Crisis Management, Digital PR, Employee Relations, Free Content, Internal Communication, Measurement, Media Relations, Nonprofit PR, PR Agencies, PR News Blogger Network, Social Media | Tagged | Comments Off

8 Ways to Create Thankfulness and Cheer Year-Round

Now is the time of year when we dispense a lot of thanks. Yet after the ball drops in Times Square and we start referring to the year 2016, the amount of thanking we do will undoubtedly diminish. Whether at work or at home, we are avid thankers between now and December 31. Why not […] | MORE »

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Marketing-PR Collaboration Tops the List of Most Important New Direction for 2016 Success

What happens when you gather more than 400 of the best communicators in a room and ask them to share best advice? It’s no surprise that you get really smart answers worthy of a blog. At the Oct. 26 Platinum PR Awards Luncheon in NYC, PR News honored the top PR campaigns of the past […] | MORE »

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9 Issues for a Nationally Televised PR Debate

Envision a nationally televised debate among leaders in Public Relations. Who you picture on that stage is a pretty good indicator of the state of our profession. To keep the personalities out of this for now, what issues would you want debated? What are the themes resonating now that also will prepare us for a […] | MORE »

Posted in Crisis Management, Digital PR, Employee Relations, Internal Communication, Measurement, Media Relations, PR News Blogger Network, Social Media | Tagged | Comments Off

The Epic List of Useless Words and Phrases (Continued)

There are many reasons people use clichés, catchphrases and trendy words of the day: it’s a communications shortcut, and for the most part it’s not illegal. Those are the only reasons I can think of. So, as in years past I present to you the Epic List of Useless Words, Sayings and Retorts. This is […] | MORE »

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We Need to Dispel These 5 PR Myths

Search the term “hires a PR firm” on any given day and you’ll find a fresh news story about a company hiring a PR firm to handle a crisis. Shocking news! Stop the presses! How dare they revert to PR! Why is it still newsworthy when PR is called to the rescue or joins a […] | MORE »

Posted in Crisis Management, Digital PR, Employee Relations, Free Content, Internal Communication, Measurement, Media Relations, PR Agencies, PR News Blogger Network | Tagged | Comments Off

We Need to Dispel These 5 PR Myths

Search the term “hires a PR firm” on any given day and you’ll find a fresh news story about a company hiring a PR firm to handle a crisis. Shocking news! Stop the presses! How dare they revert to PR! Why is it still newsworthy when PR is called to the rescue or joins a […] | MORE »

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