Stories by Diane Schwartz

playing in sandbox

Is Integrated Communications the Holy Grail or Just Cheap Talk?

September 17th, 2017 by

Growing up, most of us were encouraged to play well in the sandbox, to share our toys and pay attention in class. Fast forward to now, and imagine your boss telling you to do the same. It would feel patronizing, right? Truth is, we could benefit from those childhood reminders. As the tools at our disposal work across multiple disciplines, it’s become more critical for brands to promote an omni-channel message that will resonate.

epic

The Epic List of PR’s Daily Challenges (And How to Overcome Them)

July 24th, 2017 by

After volunteering to write press release for my son’s rowing team, I began thinking of the difficult work that communicators like you do every day and the possible lack of appreciation for your trade. Hence, this epic list of daily obstacles faced by PR professionals. For communicators to gain more steam and prestige, it must chip away aggressively at these challenges.

money

Got an Extra $250k in Your PR Budget?

July 5th, 2017 by

We asked thousands of communicators via PR News’ social platforms what they would do if they had an extra $250,000 in their budget. The answers were telling: while “more staff and training” was the #1 answer again, a few other ideas took on some weight, influencer relations and video being two of them.

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Next Time You’re at an Industry Event, Apply These 5 Simple Rules

June 12th, 2017 by

As communicators, you know the importance of face-to-face encounters, having a meaningful conversation IRL (in real life). Whether you are attending an industry event to learn, to network or to market your brand, here are the 5 habits of highly effective event-goers.

Infusing A Little Analog into Your Digital Life

May 8th, 2017 by

Imagine this: attendees at a conference are flocking to a table filled with greeting cards where they can choose among “thank you,” “happy birthday,” and “congratulations” greetings, write something nice (hopefully), lick the envelope and place it in the makeshift, Lucite mailbox. This was the clever idea from American Greetings, which had an executive from… Continued

The post Infusing A Little Analog into Your Digital Life appeared first on PR News Blog.

thank_you_card

Infusing a Little Analog Into Your Digital Life

May 8th, 2017 by

When was the last time you hand-wrote a thank you card? When was the last time you took out that stack of business cards you collected at an event and called (actually, phoned) those new contacts? And admit that it took a lot for you to resist posting on Instagram that beautiful dessert set before you at last weekend’s dinner.

shake hands

The 2 Things You Need to Know Now About Social Media

March 28th, 2017 by

Forget about Business-to-Business or Business-to-Consumer marketing for a moment. Instead, consider Human-to-Human. If you treat your customers like the humans they are and communicate with them in human ways, you are more likely to succeed on social media. Whether you are tweeting, posting, gramming or snapping, your human customers expect to be educated, enlightened or entertained.

customer service

How to Lose a Customer and Tarnish Your Brand in One Easy (Mis)Step

March 13th, 2017 by

For those of you who are dealing with customers and stakeholders (who isn’t?), a little customer service goes a long way. Little, as in, call someone back (text or email is also fine) within a reasonable time frame. Treat them like you don’t want to lose them. Bad customer service experience can not only inconvenience you, it can change the whole way you feel about a brand.

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The Leadership Lesson From the Super Bowl

February 6th, 2017 by

We’ve been put in positions where we’ve had to inspire our colleagues to soldier on, even when we can’t see the light at the end of the tunnel. We have our game-time playbook and have had to adjust it in real time. While the Falcons played hard, the Patriots played harder when it mattered most. That’s a lesson for the times, for these times.

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PR Leaders Agree: It’s OK to Be a Bad-Ass

January 25th, 2017 by

Coming just days after the Women’s March, PR News’ Top Women in PR awards luncheon in NYC was an ebullient event that brought the PR industry together to celebrate female leadership and the individuals who’ve moved the communications needle in the past 12 months. If the on-stage commentary from the honorees is any indication, however, there is still much work to be done on the issues of diversity, work-life balance, workplace equity and career advancement.