Author Archives: Diane Schwartz

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About Diane Schwartz

Diane Schwartz is Senior Vice President & Group Publisher of the Media Communications Group at Access Intelligence, a business-to-business media information company based in Rockville, Maryland, with offices worldwide. Diane oversees the editorial, marketing, PR, sales and digital strategy of a rapidly expanding group, whose brands include PR News, CableFAX Daily, Media Industry Newsletter, min’s b2b, PR News Press, prnewsonline.com, minonline.com, cable360.net, Studio and Dorland Health. In her nearly 15 years with Access Intelligence, Diane has launched nearly three dozen conferences, newsletters, events, e-media ventures and ancillary products. A 25-year publishing veteran, Diane is on the board of the Specialized Information Publishers Association; she is past chairperson of the American Business Media CEBA Committee (Creative Excellence in Business Advertising) and serves on numerous other PR, media and business committees. She works in Access Intelligence’s Manhattan office and lives with her husband and two kids in Westchester County, NY. You can follow her on Twitter @dianeschwartz and read her PR News blog at prnewsonline.com.

Measure Twice, Cut Once? How About We Just Measure!

Measurement is one of those irrefutable initiatives in the PR and marketing world. You cannot argue with the idea that what can’t be measured can’t be managed. Nor can you dispute the reality that many practitioners do not take measurement seriously. | MORE »

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‘Meet the Team,’ Ferguson and PR’s Diversity Problem

Take a look at your “Meet the Team” and “About Us” pages on your web site. Do these pages reflect a multifaceted workforce? Do the photos of your team and their bios underscore an understanding of your many stakeholders? In other words, can visitors relate to you? You might not think these questions are worth […] | MORE »

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‘Meet the Team,’ Ferguson and PR’s Diversity Problem

The knock on the City of Ferguson for hiring an “all white” firm amid a race-infused crisis is fair, and such obvious bait for reporters that it’s already a non-story. For the PR industry, the bigger problem is why more people with diverse backgrounds do not want to make PR their career. | MORE »

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4 Ways to Get a Reporter to Pay Attention to You

Back in my reporting days, I spent a good amount of time doing something that might strike many as nostalgic: interviewing sources and talking to PR people on the phone.  If only today’s reporters had time for telephonic activities. Surprise: they do! And they will take your call if you lay the groundwork first. They […] | MORE »

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What’s Your Mona Lisa? Finding the Fascination and Framing It Well

It’s not every day you get to see the Mona Lisa in person. And for those of you who’ve been to The Louvre, you know it takes about a day to find the room where the Mona Lisa hangs and then a half day to wiggle your way to the front of the crowd to […] | MORE »

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What’s Your Mona Lisa? Finding the Fascination and Framing It Well

It’s not every day you get to see the Mona Lisa in person. And for those of you who’ve been to The Louvre, you know it takes about a day to find the room where the Mona Lisa hangs and then a half day to wiggle your way to the front of the crowd to […] | MORE »

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3 Wise Ways to Tie Your PR to Sales

It’s the definitive question in C-suites, boardrooms and industry conferences: is there a correlation between PR and sales? It’s safe to say that, as a whole, communicators have not done a stellar job at demonstrating the link between PR and the top or bottom line.                                                                                                                   While PR can sometimes directly be tied to sales, I […] | MORE »

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7 Ways to Shake Up Your Routine This Week

At a yoga class the other day, the instructor excitedly and in a heavy whisper told us she was going to shake things up a bit. “We’re not going to do the same moves you’re used to.” I peered down the hall at the Spinning class and contemplated rolling up my yoga mat and making […] | MORE »

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9 Social Media Tips that You Can’t Afford to Overlook

If you weren’t at the PR News Social Media Summit last week, I forgive you. But really, you should try to attend an upcoming conference of ours because you are going to pick up a lot of unique, sound and creative tactics and strategies  – what we like to call “stealable ideas” – that will […] | MORE »

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The One Thing Every PR Person Needs to Do

“PR is losing its leadership position in Social.”  That’s what the founder of a new company that provides social media measurement/monitoring tools to brands told me the other day when I asked about his target audience. He continued to note that “PR got too comfortable” and now Marketing, Advertising and automated services are taking over […] | MORE »

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