Author Archives: Diane Schwartz

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About Diane Schwartz

Diane Schwartz is Senior Vice President & Group Publisher of the Media Communications Group at Access Intelligence, a business-to-business media information company based in Rockville, Maryland, with offices worldwide. Diane oversees the editorial, marketing, PR, sales and digital strategy of a rapidly expanding group, whose brands include PR News, CableFAX Daily, Media Industry Newsletter, min’s b2b, PR News Press, prnewsonline.com, minonline.com, cable360.net, Studio and Dorland Health. In her nearly 15 years with Access Intelligence, Diane has launched nearly three dozen conferences, newsletters, events, e-media ventures and ancillary products. A 25-year publishing veteran, Diane is on the board of the Specialized Information Publishers Association; she is past chairperson of the American Business Media CEBA Committee (Creative Excellence in Business Advertising) and serves on numerous other PR, media and business committees. She works in Access Intelligence’s Manhattan office and lives with her husband and two kids in Westchester County, NY. You can follow her on Twitter @dianeschwartz and read her PR News blog at prnewsonline.com.

The One Thing Every PR Person Needs to Do

“PR is losing its leadership role in Social.”  That’s what the founder of a new company that provides social media measurement/monitoring tools to brands told me the other day when I asked about his target audience. He continued to note that “PR got too comfortable” and now Marketing, Advertising and automated services are taking over […] | MORE »

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Is There a Game of Thrones Character on Your Team?

I am writing this blog post because I know you either watch Game of Thrones or have to listen to people who watch it. Not that I’m trying to game the system, but let’s face it: you need a break from your cerebral workday to think or water-cooler-talk about your favorite TV show, be it […] | MORE »

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14 Pieces of PR Advice to Read and Heed

Dispensing advice is a centuries-old activity and it never gets old. When the PR News team decided to produce a Best PR Advice Book, it looked to the smartest people in the room to write it: the speakers and attendees of our PR News conferences. Over the past two years, we’ve disseminated the little black […] | MORE »

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9 Tempting Activities You Should Avoid When Attending That Next Conference

We are well into “conference season” when us avid learners hit the streets and land in a semi-comfortable chair in a meeting room or ballroom to do what we love to do most when attending an event: stare at our phones. It’s so tempting, right? | MORE »

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9 Habits of Highly Effective PR People

There are three types of PR professionals: ineffective, good and great. It’s as simple as that, really. Most PR pros are good – they’ve found a comfortable place to practice their trade and are making an impact with their organization or clients. But Public Relations cannot afford to be a majority of Good professionals if […] | MORE »

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Why Daft Punk was Speechless at Grammys, and Other PR Lessons from the Big Night

For those of you tired of awards speeches, you’ll find no better honoree than Daft Punk, the electronic music duo that won four Grammy Awards on Sunday including Record of the Year and Album of the Year. The French helmet-headed duo took the stage at Sunday’s awards show multiple times in their loud silence, letting […] | MORE »

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Why Smart Communicators Use the Phone

You can feel yourself age when you use such antiquated words like “telephone” in front of your 12-year-old son. “Mom, who says ‘telephone’ anymore?” He has a point. Every now and then “telephone” creeps into my language, as do other throwbacks like Rolodex and VCR.  Just as we don’t say “telephone” very often, we also […] | MORE »

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New Year’s Resolutions for the PR-Minded

The good thing about New Year’s resolutions is that no one is really listening closely to what you are resolving to do.  But resolutions do crystallize our goals and make the month of January, at least, a little more interesting. For communicators the world over, you should expect 2014 to bring the following: > Crises, […] | MORE »

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Beyonce’s December Surprise is Public Relations Masterpiece and Lesson in the Halo Effect

Surprise! Beyonce released her fifth album on Friday without advance notice and with much fanfare as 80,000 fans purchased her self-titled album within 72 hours of release on itunes, and if it doesn’t hit #1 this week then call me Stupid. That’s right – Beyonce’s non-marketing marketing included no ads, commercials, media interviews, late-night hosting […] | MORE »

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The Hunger Games at Work: How to Sound Very Fantastic This Week

It’s said that we speak an average of 16,000 words each day. That’s a lot of talking. As communicators, we appreciate fine words and clever turns of phrases.  But on this day after a long holiday, still recovering from a turkey and pumpkin pie stupor and constant conversation with distant relatives, I challenge you to […] | MORE »

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