As communicators, you know the importance of face-to-face encounters, having a meaningful conversation IRL (in real life). Whether you are attending an industry event to learn, to network or to market your brand, here are the 5 habits of highly effective event-goers.
Stories by Diane Schwartz
Imagine this: attendees at a conference are flocking to a table filled with greeting cards where they can choose among “thank you,” “happy birthday,” and “congratulations” greetings, write something nice (hopefully), lick the envelope and place it in the makeshift, Lucite mailbox. This was the clever idea from American Greetings, which had an executive from… Continued
When was the last time you hand-wrote a thank you card? When was the last time you took out that stack of business cards you collected at an event and called (actually, phoned) those new contacts? And admit that it took a lot for you to resist posting on Instagram that beautiful dessert set before you at last weekend’s dinner.
Forget about Business-to-Business or Business-to-Consumer marketing for a moment. Instead, consider Human-to-Human. If you treat your customers like the humans they are and communicate with them in human ways, you are more likely to succeed on social media. Whether you are tweeting, posting, gramming or snapping, your human customers expect to be educated, enlightened or entertained.
For those of you who are dealing with customers and stakeholders (who isn’t?), a little customer service goes a long way. Little, as in, call someone back (text or email is also fine) within a reasonable time frame. Treat them like you don’t want to lose them. Bad customer service experience can not only inconvenience you, it can change the whole way you feel about a brand.
We’ve been put in positions where we’ve had to inspire our colleagues to soldier on, even when we can’t see the light at the end of the tunnel. We have our game-time playbook and have had to adjust it in real time. While the Falcons played hard, the Patriots played harder when it mattered most. That’s a lesson for the times, for these times.
Coming just days after the Women’s March, PR News’ Top Women in PR awards luncheon in NYC was an ebullient event that brought the PR industry together to celebrate female leadership and the individuals who’ve moved the communications needle in the past 12 months. If the on-stage commentary from the honorees is any indication, however, there is still much work to be done on the issues of diversity, work-life balance, workplace equity and career advancement.
As we enter a new year, it’s time to take stock of how we spend our time at work and how we might change our habits. How many meetings and activities were you a part of in 2016 that were just an utter waste of time? Can you do better in 2017? To achieve a better return on your time, consider what I call extreme calendaring. It might even burn some of those extra holiday calories.
You need better and smarter ways to approach reputation management than Googling your brand’s name or your own name. Here are six questions that, if you can answer them correctly and/or honestly, will take you to the next level (however you may define a higher level). For instance, what’s your brand’s story? Can you imagine reading a short story about your company to your child at bedtime?
Your stakeholders – humans just like you and me – want to be part of a movement, not part of a marketing moment. That statement rang true to the hundreds of attendees at PR News’ Platinum PR Awards gala held Oct. 19 in NYC. That morsel of wisdom, shared by one of the award winners, was in great company with other bits of sound advice offered by communication leaders from corporations, nonprofits and agencies who took home their coveted prize.