Winner: Hunter Public Relations – Mrs. T’s Pierogies Takes a Seat at the Millennial Table For years, Mrs. T’s Pierogies targeted the quintessential middle-aged mom; more specifically, the head of household in charge of purchasing… Continued
Stories by Chris Seymour
2015 Digital PR Awards: Influencer Communications
November 9th, 2015 by Chris SeymourWinner: Cohn & Wolfe / Tom's of Maine – Goodness Circle Ambassador Program In 2014, Tom’s of Maine asked Cohn & Wolfe to help bring its brand and core values to a larger audience. Although… Continued
2015 Digital PR Awards: Intranet
November 9th, 2015 by Chris SeymourWinner: COTY Inc. – The House The House, inspired by a designer’s house, is an internal intranet designed for employees to utilize with responsive content that makes them feel connected to the culture of COTY,… Continued
2015 Digital PR Awards: Digital PR Campaign
November 9th, 2015 by Chris SeymourCo-Winner: NewYork-Presbyterian Hospital – A Day in the Life of a Therapy Dog and RBC Wealth Management – A Force for Good Book Promotion The objective of this campaign was to create an integrated digital… Continued
2015 Digital PR Awards: Listening Campaign
November 9th, 2015 by Chris SeymourCo-Winner: Hudson Integrated Web Agency – MOVE Bumpers: From Local Business to Nationwide Bumper Distributor and Pizza Hut Launches Gluten-Free Pizza. MOVE Bumpers is a truck and SUV bumper retailer who came to Hudson to… Continued
2015 Digital PR Awards: Media Relations Campaign
November 9th, 2015 by Chris SeymourCo-winner: JetBlue – Flying It Forward: A Chain Of Goodness With No End In Sight Since JetBlue took to the skies 15 years ago, it has operated as a different kind of airline – the kind… Continued
2015 Digital PR Awards: Microsite/ Custom Site
November 9th, 2015 by Chris SeymourWinner: Ruder Finn – Citi Fitness Challenge Ruder Finn worked with Citi’s Health and Wellness Team to develop a global Citi Fitness program, which motivated employees to be more active in their everyday lives and… Continued
2015 Digital PR Awards: Mobile Campaign
November 9th, 2015 by Chris SeymourWinner: Hunter Public Relations on behalf of Can Manufacturers Institute – Cans Get You Cooking Goes Mobile For generations, canned foods have been a staple in America’s kitchens. From fruits and vegetables, to seafood and… Continued
2015 Digital PR Awards: New Digital Service/Product
November 9th, 2015 by Chris SeymourWinner: C-4 Analytics – JM Lexus Luxury Conquest Model When you're already the No. 1 volume Lexus dealer in the world, how do you sell more cars? To answer this question, C-4 Analytics approached JM… Continued
2015 Digital PR Awards: New Site
November 9th, 2015 by Chris SeymourWinner: Aetna – Thought Leadership Aetna is both reinventing its business model and working to change the healthcare system in dramatic ways. With this campaign, the insurance giant wanted to reposition itself in the marketplace… Continued