Stories by Chris Seymour

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2015 Digital PR Awards: Facebook Communications

November 9th, 2015 by

Winner: Hunter Public Relations – Mrs. T’s Pierogies Takes a Seat at the Millennial Table For years, Mrs. T’s Pierogies targeted the quintessential middle-aged mom; more specifically, the head of household in charge of purchasing… Continued

2015 Digital PR Awards: Influencer Communications

November 9th, 2015 by

Winner: Cohn & Wolfe / Tom's of Maine – Goodness Circle Ambassador Program In 2014, Tom’s of Maine asked Cohn & Wolfe to help bring its brand and core values to a larger audience. Although… Continued

2015 Digital PR Awards: Intranet

November 9th, 2015 by

Winner: COTY Inc. – The House The House, inspired by a designer’s house, is an internal intranet designed for employees to utilize with responsive content that makes them feel connected to the culture of COTY,… Continued

2015 Digital PR Awards: Digital PR Campaign

November 9th, 2015 by

Co-Winner: NewYork-Presbyterian Hospital – A Day in the Life of a Therapy Dog and RBC Wealth Management – A Force for Good Book Promotion The objective of this campaign was to create an integrated digital… Continued

2015 Digital PR Awards: Listening Campaign

November 9th, 2015 by

Co-Winner: Hudson Integrated Web Agency – MOVE Bumpers: From Local Business to Nationwide Bumper Distributor and Pizza Hut Launches Gluten-Free Pizza. MOVE Bumpers is a truck and SUV bumper retailer who came to Hudson to… Continued

2015 Digital PR Awards: Media Relations Campaign

November 9th, 2015 by

Co-winner: JetBlue – Flying It Forward: A Chain Of Goodness With No End In Sight Since JetBlue took to the skies 15 years ago, it has operated as a different kind of airline – the kind… Continued

2015 Digital PR Awards: Microsite/ Custom Site

November 9th, 2015 by

Winner: Ruder Finn – Citi Fitness Challenge Ruder Finn worked with Citi’s Health and Wellness Team to develop a global Citi Fitness program, which motivated employees to be more active in their everyday lives and… Continued

2015 Digital PR Awards: Mobile Campaign

November 9th, 2015 by

Winner: Hunter Public Relations on behalf of Can Manufacturers Institute – Cans Get You Cooking Goes Mobile For generations, canned foods have been a staple in America’s kitchens. From fruits and vegetables, to seafood and… Continued

2015 Digital PR Awards: New Digital Service/Product

November 9th, 2015 by

Winner: C-4 Analytics – JM Lexus Luxury Conquest Model When you're already the No. 1 volume Lexus dealer in the world, how do you sell more cars? To answer this question, C-4 Analytics approached JM… Continued

2015 Digital PR Awards: New Site

November 9th, 2015 by

Winner: Aetna – Thought Leadership Aetna is both reinventing its business model and working to change the healthcare system in dramatic ways. With this campaign, the insurance giant wanted to reposition itself in the marketplace… Continued