Author Archives: Carrie Fox
There are a number of factors to consider in building a client roster. Here are some tips for picking clients to support long-term agency growth.
Beyond patience, persuasiveness and intuition, there are more similarities between the techniques of good PR practitioners and parents than one might expect.
How do you become a strong brand, too, with a story that others want to tell? By leading with “why you do what you do.”
Corporate giving has become highly sophisticated in recent years, but Carrie Fox provides five reasons why any effort is still worth it.
Smart PR is more than just getting "ink," says Carrie Fox. It’s about using communications to help you achieve your true business objectives.
As we enter 2013, and all the potential change that this year could bring for business, here are tips to remember if and when you must relay difficult news to important audiences.
Carrie Fox For many public relations professionals, finding balance in our business is like finding the Holy Grail. The nature of this industry requires that we be "on" all the time, even when we’re …
Small agencies can enjoy flexibility and a different type of talent cultivation compared to their large counterparts. They also require fearlessness and tenacity.