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In PR, focus is hard to achieve, especially when everything feels so urgent. But with a little muscle memory, focusing your words, your actions and your goals can be manageable.
Many trend forecasts focus on the need for increased visual content, the continued shift to mobile, and real-time marketing. What’s absent is whether those are always the right tools.
You have to think about and plan for the possibilities of what could happen to your organization—those big, scary and hard to talk about possibilities that are beyond your control.
In order to be successful, a nonprofit needs people willing to support their mission through donations, service, advocacy and of course, communications.
There are a number of factors to consider in building a client roster. Here are some tips for picking clients to support long-term agency growth.
Beyond patience, persuasiveness and intuition, there are more similarities between the techniques of good PR practitioners and parents than one might expect.
How do you become a strong brand, too, with a story that others want to tell? By leading with “why you do what you do.”
Corporate giving has become highly sophisticated in recent years, but Carrie Fox provides five reasons why any effort is still worth it.
Smart PR is more than just getting "ink," says Carrie Fox. It’s about using communications to help you achieve your true business objectives.
As we enter 2013, and all the potential change that this year could bring for business, here are tips to remember if and when you must relay difficult news to important audiences.