Stories by Bill Miltenberg

In the following Q+A, senior media analyst Allison Steinberg discusses JetBlue’s content marketing strategy.

Facebook’s Timeline is being redesigned and LinkedIn is adding features to its Thought Leaders section.

Hurricane Sandy has ravaged the East Coast, but don’t let her destroy your productivity as a PR professional working from home.

At the Council of Public Relations Firms’ 2012 Critical Issues Forum, thought leaders discussed the importance of integrating brand and reputation.

The director of digital marketing and communications uses a mix of Facebook tactics to keep PBS top of mind with the media and and with fans.

CommCore Consulting CEO Andy Gilman and communications coach Karen Friedman both gave Obama the edge during the final presidential debate.

The photo-sharing network has created a solution that makes it more integrated with Twitter.

Trying to game Yelp’s review system or paying for fake reviews will now earn a company a label that identifies them as cheaters.

In 2013 Newsweek will become the all-digital Newsweek Global, and must rely on its core brand values during the transition.

Connecting with the media on Twitter requires conversation and engagement, says Hilton’s Chris Brooks, a featured speaker at PR News’ Media Relations Conference.