Stories by Bill Miltenberg

For the PR Field, the Post-‘Client’ Era Hasn’t Begun Just Yet

February 8th, 2013 by

56% of respondents disagreed that PR marketing agencies would benefit by eliminating the term "client" from their vernacular.

Instagram Solidifies Its Web Presence With Full Photo Streams

February 7th, 2013 by

The popular mobile photo sharing app gives PR pros and communications execs full access to the community’s stream of mobile photos on the Web.

Crisis Lessons Between a 30 Rock and a Hard Place

February 7th, 2013 by

Stephanie Scott, social media specialist for American airlines, provides four lessons learned from the Alec Baldwin Words With Friends tweeting incident.

The Quick Lowdown on PR Measurement From Hall-of-Famer Don Stacks

February 7th, 2013 by

Don Stacks, director of the public relations program at the University of Miami’s School of Communication, still likes to correct the thinking that PR can’t be measured.

Reduction in Postal Delivery May Have a Big Impact on Your PR Efforts   

February 6th, 2013 by

With the USPS killing off Saturday deliver of first-class mail, questions abound for its communications strategy, and how PR pros will be affected by the change.

7 Media Relations Tips for Joe Flacco and Co. While on the Super Bowl Circuit

February 5th, 2013 by

Joe Flacco may have won the Super Bowl MVP award, but the onus is on his surrounding PR staff to make his procession of media interviews pop.

CaseStudy: Tweets On a Plane: American Airlines Flies High with Masterful Response to Alec Baldwin’s ‘Words’ Rant

February 4th, 2013 by

When the "30 Rock" actor tweeted his displeasure with AA’s flight attendants, the airlines followed its crisis response plan to the letter—with a few exceptions.

Post-Recession Business Meetings Trending Shorter and Smaller

February 4th, 2013 by

As the economy recovers, businesses still value face-to-face meetings, but they are minding their expenses in terms of the meeting duration and the number of attendees.

Infographic: Major Gap Exists Between Management’s and Employees’ Views on Recognition

February 2nd, 2013 by

While only 12% said they receive frequent appreciation for their work, 56% of senior management said their company is above average at appreciation. Something has to give. And PR pros can play a big role in changing the conversation.

How Much the Most Reputable Companies Spend on CSR

January 31st, 2013 by

According to data from the Reputation Institute, the top 10 most "reputable companies" are putting their money where their mouth is and meeting the public’s desire for CSR.