Author Archives: Bill Miltenberg

For the PR Field, the Post-’Client’ Era Hasn’t Begun Just Yet

56% of respondents disagreed that PR marketing agencies would benefit by eliminating the term "client" from their vernacular. | MORE »

Posted in Digital PR, Featured, Free Content, Research, Water Cooler | 1 Comment

Instagram Solidifies Its Web Presence With Full Photo Streams

The popular mobile photo sharing app gives PR pros and communications execs full access to the community’s stream of mobile photos on the Web. | MORE »

Posted in Digital PR, Featured, Free Content, Water Cooler | Comments Off

Crisis Lessons Between a 30 Rock and a Hard Place

Stephanie Scott, social media specialist for American airlines, provides four lessons learned from the Alec Baldwin Words With Friends tweeting incident. | MORE »

Posted in Digital PR, Featured, Free Content, Media Relations | 2 Comments

The Quick Lowdown on PR Measurement From Hall-of-Famer Don Stacks

Don Stacks, director of the public relations program at the University of Miami’s School of Communication, still likes to correct the thinking that PR can’t be measured. | MORE »

Posted in Featured, Free Content, Measurement | Comments Off

Reduction in Postal Delivery May Have a Big Impact on Your PR Efforts   

With the USPS killing off Saturday deliver of first-class mail, questions abound for its communications strategy, and how PR pros will be affected by the change. | MORE »

Posted in Digital PR, Featured, Free Content, Water Cooler | Comments Off

7 Media Relations Tips for Joe Flacco and Co. While on the Super Bowl Circuit

Joe Flacco may have won the Super Bowl MVP award, but the onus is on his surrounding PR staff to make his procession of media interviews pop. | MORE »

Posted in Digital PR, Featured, Free Content, Media Relations, Water Cooler | Comments Off

CaseStudy: Tweets On a Plane: American Airlines Flies High with Masterful Response to Alec Baldwin’s ‘Words’ Rant

When the "30 Rock" actor tweeted his displeasure with AA’s flight attendants, the airlines followed its crisis response plan to the letter—with a few exceptions. | MORE »

Posted in Case Studies, Crisis Management, Digital PR, Social Media, Subscription Content | Comments Off

Post-Recession Business Meetings Trending Shorter and Smaller

As the economy recovers, businesses still value face-to-face meetings, but they are minding their expenses in terms of the meeting duration and the number of attendees. | MORE »

Posted in Digital PR, Free Content, Research, Water Cooler | Comments Off

Infographic: Major Gap Exists Between Management’s and Employees’ Views on Recognition

While only 12% said they receive frequent appreciation for their work, 56% of senior management said their company is above average at appreciation. Something has to give. And PR pros can play a big role in changing the conversation. | MORE »

Posted in Digital PR, Featured, Free Content, Water Cooler | Comments Off

How Much the Most Reputable Companies Spend on CSR

According to data from the Reputation Institute, the top 10 most "reputable companies" are putting their money where their mouth is and meeting the public’s desire for CSR. | MORE »

Posted in Digital PR, Free Content, Research, Water Cooler | Comments Off