Stories by Bill Miltenberg

Swing and a Miss: MLB’s Response to A-Rod PED Revelations is Tepid at Best

January 30th, 2013 by

The story that Rodriguez and other athletes received illegal substances from a Miami clinic also brings to the forefront the importance of vetting celebrity/athlete spokespersons.

Papa John’s PR Firm Empowers Bloggers by Correcting Them

January 29th, 2013 by

Crisis PR firm Sitrick and Co. targeted bloggers to correct or remove their posts about Papa John’s CEO, a classic PR tactic applied to a new form of media.

Editor’s Pick: Video of the Week (1/31)

January 29th, 2013 by

Volkswagen’s Super Bowl ad has attracted a groundswell of attention on whether or not it is racially offensive.

Case Study: Facebook Enables Technology Company to Overcome Fragmented, Top-Down Internal Communications

January 21st, 2013 by

When Diversified Information Technologies had trouble with internal communications, it turned to Facebook. Guess what: The social network has replaced the company’s intranet as the internal platform of choice.

Is Subway’s Short Footlong a PR Mess?

January 17th, 2013 by

A slighted Subway customer posted a photo of his 11-inch sub on the chain’s Facebook page, which traveled all the way to the cover of the New York Post.

Poll: The Proverbial Follow-Up: Help or Hindrance to PR Pros?

January 17th, 2013 by

We’re curious about your thoughts on how long PR execs should wait to follow-up after an email pitch, or whether it’s worth the energy.

Editor’s Pick: Video of the Week (1/17)

January 17th, 2013 by

In this video from February 2012, the late Daniel Edelman discusses the value of PR and the future of the business.

What Facebook’s New Graph Search Means for PR Pros

January 16th, 2013 by

While Facebook piqued the media’s and its users’ interest with its latest feature announcement, here is what it means for the practicing PR pro, so far.

Walmart’s Pledge to Hire Veterans Is a Dose of Good PR

January 15th, 2013 by

Walmart’s announcement to hire any honorably discharged veteran within his or her first 12 months of active duty brought positive coverage from The New York Times, a rarity for the retailer.

Case Study: Clorox and Ketchum Clean Up With Crowdsourced and Influencer-Driven Content—Resulting in E-Book Bestseller

January 14th, 2013 by

How does a brand connect with first-time moms? If you’re Clorox, you tap social media to collect thousands of time-saving tips.