Author Archives: Bill Miltenberg

Swing and a Miss: MLB’s Response to A-Rod PED Revelations is Tepid at Best

The story that Rodriguez and other athletes received illegal substances from a Miami clinic also brings to the forefront the importance of vetting celebrity/athlete spokespersons. | MORE »

Posted in Digital PR, Featured, Free Content, Media Relations, Water Cooler | Comments Off

Papa John’s PR Firm Empowers Bloggers by Correcting Them

Crisis PR firm Sitrick and Co. targeted bloggers to correct or remove their posts about Papa John’s CEO, a classic PR tactic applied to a new form of media. | MORE »

Posted in Digital PR, Featured, Free Content, Media Relations, Water Cooler | 5 Comments

Editor’s Pick: Video of the Week (1/31)

Volkswagen’s Super Bowl ad has attracted a groundswell of attention on whether or not it is racially offensive. | MORE »

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Case Study: Facebook Enables Technology Company to Overcome Fragmented, Top-Down Internal Communications

When Diversified Information Technologies had trouble with internal communications, it turned to Facebook. Guess what: The social network has replaced the company’s intranet as the internal platform of choice. | MORE »

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Is Subway’s Short Footlong a PR Mess?

A slighted Subway customer posted a photo of his 11-inch sub on the chain’s Facebook page, which traveled all the way to the cover of the New York Post. | MORE »

Posted in Digital PR, Featured, Free Content, Water Cooler | 1 Comment

Poll: The Proverbial Follow-Up: Help or Hindrance to PR Pros?

We’re curious about your thoughts on how long PR execs should wait to follow-up after an email pitch, or whether it’s worth the energy. | MORE »

Posted in Digital PR, Featured, Free Content, Research | Comments Off

Editor’s Pick: Video of the Week (1/17)

In this video from February 2012, the late Daniel Edelman discusses the value of PR and the future of the business. | MORE »

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What Facebook’s New Graph Search Means for PR Pros

While Facebook piqued the media’s and its users’ interest with its latest feature announcement, here is what it means for the practicing PR pro, so far. | MORE »

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Walmart’s Pledge to Hire Veterans Is a Dose of Good PR

Walmart’s announcement to hire any honorably discharged veteran within his or her first 12 months of active duty brought positive coverage from The New York Times, a rarity for the retailer. | MORE »

Posted in Corporate Responsibility, Digital PR, Featured, Free Content, Water Cooler | Comments Off

Case Study: Clorox and Ketchum Clean Up With Crowdsourced and Influencer-Driven Content—Resulting in E-Book Bestseller

How does a brand connect with first-time moms? If you’re Clorox, you tap social media to collect thousands of time-saving tips. | MORE »

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