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In this video from February 2012, the late Daniel Edelman discusses the value of PR and the future of the business.
A slighted Subway customer posted a photo of his 11-inch sub on the chain’s Facebook page, which traveled all the way to the cover of the New York Post.
We’re curious about your thoughts on how long PR execs should wait to follow-up after an email pitch, or whether it’s worth the energy.
While Facebook piqued the media’s and its users’ interest with its latest feature announcement, here is what it means for the practicing PR pro, so far.
Walmart’s announcement to hire any honorably discharged veteran within his or her first 12 months of active duty brought positive coverage from The New York Times, a rarity for the retailer.
How does a brand connect with first-time moms? If you’re Clorox, you tap social media to collect thousands of time-saving tips.
In seriously botching a civic engagement campaign for the city of Hamilton, Dialogue Parners learned some valuable lessons.
For PR pros, the good professor offers this piece of sagely advice: Try to understand people (read: your CEO, CFO, etc.) and your clients by observing them.Check out this "60 Minutes" story on how to design breakthrough ideas …
More than a third of executives surveyed in Zeno Group’s Digital Readiness Survey said their CEO cares little about the company’s reputation in social media.
From a PR standpoint, is a thorough apology from Lance Armstrong with Oprah enough to sway the public and help rehabilitate his reputation?
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