Attracting Eyeballs to Your Annual Report

Do you have a sneaking suspicion that your annual report ends up
unopened in investors' dusty files? Add a little something to draw
recipients in. Anheuser-Busch, for example, employs a clever
tactic, publishing recipes in its annual report, which, naturally,
include Budweiser as an ingredient. ConAgra offers investors
coupons for its various food products. A little value add can go a
long way in attracting consumers' attention.