Association Revs Up Consumer Awareness of Safety Issue

To say tire safety isn't the sexiest topic in the world would be an understatement. The Rubber Manufacturers Association (RMA), the primary national trade association for the
finished rubber products industry, knew that it had a relatively dull - but very important - safety issue on its hands when it approached Dittus Communications to create a
national campaign promoting tire upkeep and safety for the summer travel season.