As IPR Rides Shotgun on New Measurement Resource

It may not be a crystal ball, but PR execs can use all they help they can get on measurement: A new "Bibliography of Public Relations Measurement," developed by the Institute
for Public Relations and Tina Carroll and Dr. Don Stacks of the University of Miami. The bibliography covers general and advanced research topics, measurement scales and scaling
techniques, reliability, cases and research reports, peer-reviewed journals and other published sources of information on PR measurement. It also includes more than 125 citations
from leading measurement authorities. The document can be downloaded for free at