And Finally…Some Light Bedtime Reading

If you're looking to bone up on your understanding of Asia Pacific PR, the Institute for Public Relations has found the paper for you. Yunna Rhee, a Ph.D. candidate at the University of Maryland won the 1999 Master's Thesis Award for her thesis, "Confucian Culture and Excellent Public Relations: A Study of Generic Principles and Specific Applications in South Korean Public Relations Practice."