An Unlikely Union Between Law & PR Provides Textbook Lessons in Communications

Maneuvering well through Washington, D.C. is no easy feat, but Richard Levick has carved out a spot in the nation's capital and in the global community with a unique twist on the art of PR. His firm, with eight offices around the world and headquartered at the National Press Building, provides media relations for legal eagles. Levick's claim to fame is that Levick Strategic Communications places its clients in 15 to 20 stories worldwide every day with big shots like ABC World News Tonight and the New York Times. PR NEWS spoke to Levick about how he marries PR and law, two professions that have long been on opposite sides of the fence.