Agencies Tout Latest and Greatest Crisis Management Offerings

A PR firm that isn't hopping on the crisis management bandwagon today is truly behind the times, for obvious reasons. As we reported in the May 6 issue of PR NEWS, many client-
side organizations have given in to the instinct to bury their heads in the sand and have yet to change the way they plan for unthinkable - or even mundane - corporate crises. But
as any good agency exec knows, the companies playing ostrich will be the first to call for the agency's services when crisis does strike.