Agencies and Their Clients Need to Set Performance Measures Including 3rd Party Evals

Having been on both sides the fence, I have a clear understanding of the dynamics that can arise in the relationship between corporate communications/public relations
departments and PR firms. I think a critical issue for agencies and corporate teams is to remember to remain focused on the highest standards of public relations practice, as
exemplified by the Page Principles, including telling the truth, acting with integrity and understanding that public relations -- as a function of executive management -- is
central to the success of the corporation.