Getting bearish on your PR budget? The Medialink Group, a San Francisco-based PR agency, is offering a new program designed to teach companies how to lean more heavily on
their internal PR resources - and avoid the cost of seeking outside help. The In-House PR Seminar is conducted one company at a time at the client's offices and focuses on
teaching companies to initiate in-house public relations or tweak current efforts using existing staff.
(Medialink Group: Pati Stoliar, 415/453-2575)