Speaking of instant access ... Brodeur Worldwide is playing the real-time results game, as well. Its new InfoTouch service allows corporations to tap the opinions of trade
show and conference attendees. InfoTouch is housed on a kiosk with a touch-screen system that guides respondents through a questionnaire. Data is analyzed immediately, providing
InfoTouch customers what amounts to an automated focus group of industry players. Plus, conference attendees who've exhausted the possibilities of their cell phones, PDAs and
laptops get a new gadget to enjoy. (Brodeur: Jennifer Fiorentino, 617/587-2069)
A Final Touch For Trade Shows
