March 3, 2017
March 10, 2017
One of the most important—if not the most important—signs of the success of a PR agency is a client saying, “Thanks for the great work, let’s do it again next year and here’s an increase in your budget.”
At your agency, you and your team may be aware of the newly expanded budgets from existing clients and the new additions to your client list. But are you turning these clients wins into great PR for your own agency?
That's where PR News' Agency Elite Awards come in. Enter today for an opportunity to have your successes take the stage at a live awards event in New York this fall and for them to be shared through PR News' editorial coverage.
Spread the news of your successes and receive amplification and peer validation with a spot on PR News' Agency Elite list.
The Agency Elite Awards benchmark excellence in PR agencies’ key practice areas, from advocacy, crisis communications and social media to measurement, media relations and reputation management. Have what it takes? Share your agency story! National and international entries are accepted.
- Business to Business
- Community Relations
- Consumer Marketing
- Content Marketing
- Crisis Management
- Digital/Social Media
- Financial Communications
- Integrated Communications
- Marketing Communications
- Marketing to Youth
- Marketing to Women
- Media Relations
- Media Training
- Multicultural Marketing
- Public Affairs
- Product Launch
- Reputation Management
- Search Engine Optimization
- Thought Leadership
- Word of Mouth/Viral
These categories are for programs, initiatives and products that promote the business growth of an agency and advancement of its employees, community involvement and proprietary products. These categories do not encompass work done for clients.
- Best Training/Education Program
- Community Relations/Volunteer Programs
- Diversity Initiatives
- Internal Communications
- Proprietary Technology/Client Solutions
- Promotion of Firm (marketing, advertising, PR)
Nominate an individual who has raised the bar for creativity, strategy and execution for his or her agency, and show how this person has gone above and beyond for their agency or for clients. Self-nominations are accepted.
Share with us what makes your agency team shine. Please provide five examples of outstanding initiatives that moved the needle for your agency, both internally and externally with clients.
National and international entries are accepted.
The PR News Agency Elite Awards are open to all PR agencies around the world. They honor the top agencies based on overall performance/outcomes and top campaigns. Non-agency organizations can nominate an agency.
To be eligible, the campaigns or PR initiatives you are highlighting must have taken place (either in part or in full) between January 1, 2016, and March 3, 2017. Some of the work must have occurred during this time, but it's not necessary for it to be completed during the eligibility period.
Entry Deadline: Friday, March 3, 2017
Late Deadline: Friday, March 10, 2017
All entries must be submitted by Friday, March 10, 2017 to be considered. Finalists will be notified in summer 2017 and honored in fall 2017.
The price of each primary entry is $425. If you submit the same entry into multiple campaign categories, each subsequent entry will receive a $150 discount.
Entries submitted between March 4 and March 10, 2017, will have a $275 late fee added per entry. Payment in full must accompany the entry. All entries are non-returnable and non-refundable.
How to I submit an entry?
To complete an entry, all materials (including supporting materials) must be submitted online here. The online entry portal will walk you through the registration process and nomination process. You may upload a word document or PDF that includes your full synopsis or entry, but please be sure to only upload it once. In the text boxes, please write "See synopsis attached."
Are the awards open to entries outside the United States?
Yes, international entries are accepted for all PR News Awards Programs.
When will the winners be announced?
Winners of the Agency Elite Awards will be announced at an awards luncheon in fall 2017.
Can I preview the entry questions before entering the awards portal?
Yes. You can download each category entry form below:
How are the entries judged?
Entries are judged by a blue chip panel of corporate, agency and academic executives as well as by the staff of PR News. We evaluate your entry based on creativity, innovation, sound planning, implementation and outcomes. The most important criterion is proven success in aligning your strategic objectives with your end goals.
When will I be notified about the status of my entry?
You will be contacted by PR News staff regarding your entry only if you are named a finalist in the award program. Finalists will be notified in summer 2017 and announced on www.prnewsonline.com.
Can I enter my campaign in more than one category?
Yes! It is encouraged. Entries entered in multiple campaign and internal/promotional categories will receive a $150 discount per entry. There is no limit to number of campaigns you can enter.
How do I increase my chances of winning an award?
Emphasize the goals of your campaign as well as your campaign’s achievements in your introduction. Provide as many concrete and specific examples of success as possible, and explain clearly and succinctly your research, planning, implementation and measurement of the campaign or ongoing initiative.
What is your Federal tax ID number?
For general questions regarding the PR Agency Elite Awards, please contact Jessica Placencia at firstname.lastname@example.org; 301-354-1641. For sponsorship opportunities reach out to Amy Jefferies at email@example.com.