Archive: June 2015

Here are the stories that were making headlines in the world of public relations during the week of May 25 – May 29, 2015.

The new definition of owned media is simple: If we create and approve content, it’s owned. It wasn’t long ago when owned media simply was the content on our website. Today owned media has moved from being a site to becoming how a customer experiences the brand’s voice.

Consumers are nearly 50 percent more likely to read email newsletters that feature links to video, according to a survey of 1,051 people conducted by online video app company Animoto.

Find key reporters covering your market. Check. Engage influencers who can propel your message. Check. Spark conversations with your audience. Check. LinkedIn provides these and other opportunities, but PR execs for the most part continue to give the social network short shrift.