Consumers Choose Video Over Reading

In the time it takes you to read this article, more than 300 hours of video will have been uploaded to YouTube. Need more convincing that online video is crucial to PR? Consumers are nearly 50 percent more likely to read email newsletters that feature links to video, according to a survey of 1,051 people conducted by online video app company Animoto. Placing video links on a social media platform is another way to boost Website traffic (see below).


Source: Animoto

This article originally appeared in the June 1, 2015 issue of PR News. Read more subscriber-only content by becoming a PR News subscriber today.