Archive: April 2015

In PR News’ periodic look at how PR executives got to the pinnacle of communication, Matt Afflixio from Access Communications argues in favor of being paranoid, on time and always better.

Telecom companies are looking for a new lifeline on their social channels. Social media engagement in the telecom sector grew just 1 percent, from January 1-March 15, compared with the same period in 2014, according to an exclusive study by social media analytics company Shareablee.

The death of long-form writing may be greatly exaggerated. But when it comes to distributing PR- and marketing-related content that your constituents will pay attention to (and maybe even share), “snackable” content is the most promising recipe for success.

Starbucks and SeaWorld kicked off integrated messaging campaigns in the last month that were based on the most fundamental premise of good PR: Symmetrical (two-way) conversations are preferable to one-way. Both tightly integrated paid media with earned and owned. And both—judging from media and consumer reaction—failed spectacularly.

Is your to-do list spiraling out of control? Try these six suggestions to tame the beast.

When H.J. Heinz Co. announced its acquisition of Kraft Foods Group recently—creating the third-largest food and beverage company in North America—a smorgasbord of PR accompanied the move.

PR News’ weekly look at the stories that are shaping the world of professional communications.

There is a vibrant ecosystem of services tailored to measuring Twitter—vanity metrics and beyond.

As we prepare for the sunset of this fictional character and the series, let’s look at five useful takeaways from Don Draper’s management style.

With a “more-with-less” model seeping through corporate America, brands and organizations no longer have the luxury of constantly having meetings.