Through creative sweepstakes and contests and engaging posts, RF|Binder helped the Talenti Facebook community grow from 4,000 fans to over 96,000 in under two years, with over 9,000 people on average talking about Talenti, an average of 1,072 comments and 400 shares per month.
Archive: November 2013
2013 Digital PR Awards: Redesign-Relaunch of Site
November 5th, 2013 by Caysey WeltonThe Coca-Cola Company took a quantum leap forward in its digital corporate communications with the launch of Coca-Cola Journey, the company’s most ambitious digital project since the launch of its first website in 1995. Coca-Cola Journey was more than a site launch; it was also a new beginning for Coca-Cola’s content strategy.
2013 Digital PR Awards: Media Relations Campaign
November 5th, 2013 by Chris SeymourMWW and McDonald’s NY Tri-State Owners/Operators Association created the McDonald’s New York Metro Nutrition Network to change the conversation around McDonald’s and nutrition and dispel myths about its menu offerings; in all, the campaign received more than 20 million total impressions with a total ad value of $3.6 million.
2013 Digital PR Awards: Influencer Communications
November 5th, 2013 by Chris SeymourClorox set out to celebrate the “everyday ick” parents face through a cross-brand campaign that created a new “language of mess” online by parents, for parents; in just the first two weeks after launch, more than 140 words were created by consumers based on their own personal “ick- speriences,” and they were submitted to www.icktionary.com to be added to the new language.
2013 Digital PR Awards: Mobile
November 5th, 2013 by Chris SeymourCo-Winner: 360i & National Car Rental – “Go Like a Pro” with National Car Rental + Foursquare National Car Rental is known as a premier car rental brand for business travel, offering “road warriors” speed,… Continued
2013 Digital PR Awards: SEO
November 5th, 2013 by Caysey WeltonTo cultivate Web traffic on its site SunshineSweetCorn.com, the Florida Sweet Corn Exchange employed an organic approach to SEO.
2013 Digital PR Awards: Online Community
November 5th, 2013 by Steve GoldsteinTo cut through the tangle of competing hair care products for Unilever’s Clear Scalp & Hair Beauty Therapy, Weber Shandwick helped build an online community that now hovers near 1 billion fans, achieving a total post reach of 80.1 million and 222,000 “people talking about this” on Facebook.
2013 Digital PR Awards: Podcast-Videocast
November 5th, 2013 by Steve GoldsteinTo demonstrate the power of connected technology and position Cisco as the global leader in the future of intelligent networks, the company’s social media team developed and produced a weekly video series featuring next-gen/millennial workers in 12 of Cisco’s fastest-growing countries; the impact of this series continues to grow with recognition and the sharing of the series by major online publications including Huffington Post, Digiday and The Content Strategist.
2013 Digital PR Awards: Email Newsletter
November 5th, 2013 by Chris SeymourDuring the last year, the total number of new subscribers to Hunter PR’s The 511 e-newsletter has more than doubled, and in that time, the average open rate for The 511 has been 25.2%, nearly three times the average for marketing newsletters.
2013 Digital PR Awards: Blog
November 5th, 2013 by Chris SeymourThe “Why VW” blog campaign was developed by Edelman to allow consumers to connect and submit their Volkswagen stories online; since its launch, it has received over 1,300 user stories and more than 2.8 million page views from over 720,000 unique visitors.