Archive: September 2013

CEO PR Gaffe of the Week, Barilla Edition

September 27th, 2013 by

What is it about CEOs? How can so many of them be so smart and so accomplished, and yet still say so many bad or dumb things? It’s enough to keep a communications team up at night—and if they get to sleep, they have anxiety-driven nightmares. Just this week, Guido Barilla, the CEO of one […]

One Expert’s Take on Why Instagram Hasn’t Killed Vine

September 27th, 2013 by

Tim Baker, VP of digital strategy at MWW, explains why the “little social-video platform that could” is alive and thriving.

What Communicators Can Learn From Mariano Rivera

September 26th, 2013 by

Man, could he pitch. Not stories to overworked journalists, mind you, but a screaming fastball that has befuddled batters for nearly 20 years. As Mariano Rivera prepares to play his last game at Yankee Stadium Thursday night, here are a few PR lessons from the greatest closer in Major League Baseball history.


Need More Impressions on Facebook? Here Are 3 Ways to Do it.

September 26th, 2013 by

Regardless of how the FTC investigation into Facebook’s new privacy changes turns out, one thing isn’t likely to change: If no one interacts with your page’s content, it won’t show up on users News Feeds.


PR Insider: Bridging the Gap Between Teachers and the Media

September 26th, 2013 by

As a PR professional who has helped educators nationwide become media spokespeople and advocates, I am only too aware that the reasons for the disconnect between teachers and the press are complex. I also know that the media is a powerful lever that can help shift the poor public perception of teachers, a change that is long overdue.

On the Art of Critical Listening

September 25th, 2013 by

I was quoted in the newspaper the other day. The quote was technically inaccurate—I didn’t say what the reporter wrote that I said. But it was correct in the substance. In effect, the reporter understood my meaning, and got it right, but wasn’t writing down or transcribing my words verbatim. The quote was an approximation, […]

Navigating The Social Media Terrain On Behalf of Highly Regulated Brands

September 25th, 2013 by

Finding the sweet spot for your social channels is challenging enough for brands that don’t have to deal with a lot of regulation. It’s an even bigger challenge for industries that are highly regulated, such as the financial and healthcare sectors.

Helping CEOs to Help Themselves By Having A Social Media Presence

September 25th, 2013 by

The dearth of C-level executives on social media presents an opportunity for PR pros to step in and help CEOs build a valuable presence on social channels.

Burger King Shows PR Sizzle in Launching Lower-Fat French Fry

September 24th, 2013 by

By launching a lower-fat fry, Burger King is hoping to take a bigger bite out of the fast-food market. Regardless of how things shake out, however, Burger King has a new message for consumers.


Celebrate National Punctuation Day by Avoiding These 5 Common Mistakes

September 24th, 2013 by

To celebrate this prestigious occasion, the PR News editors put our heads together and came up with our top punctuation pet peeves. Avoid these gaffes—and stay on our good side.