Public Demands Green Product Clarification: A September 2011 study conducted by Ryan Partnership Chicago and Mambo Sprouts shows health and eco-consumers want one universal green score to help them make sustainable-product buying decisions. The findings suggest consumers would increase sustainable-product spending if only they could easily determine which products were truly green, and which had been simply greenwashed. Related study findings include:
• 80%+ want a product sustainability score. Even the majority (55%) of those who are not committed to buying sustainably would welcome such a score.
• At least three in four consumers prefer an independent organization to create the score.
• Over half of consumers prefer that sustainability info be displayed within the store: packaging, labels and signage.
Source: Ryan Partnership/Mambo Sprouts