Harvard University was cool, calm and collected as it responded to a cyber attack on its home page.
Archive: September 2011
How to Brief an Infographic Designer
September 26th, 2011 by Laura HamptonAs infographics continue to fascinate and grab the attention of editors and readers alike, consider these five steps on how to brief a designer to ensure a brand’s infographic hits the mark.
How to Brief an Infographic Designer
September 26th, 2011 by Laura HamptonAs infographics continue to fascinate and grab the attention of editors and readers alike, consider these five steps on how to brief a designer to ensure a brand’s infographic hits the mark.
Mining Internal Stories Can Be a Psychological Exercise
September 26th, 2011 by PRNEWSWorklore president Elizabeth Doty explains how to leverage an organization’s greatest asset—its employees—to produce great content stories.
Twitter Watch: Did a Mea Culpa by Netflix CEO Reed Hastings Turn Negative Customer Vibes Positive?
September 26th, 2011 by PRNEWSAfter Netflix’s service change announcement in July, the company’s stock, customer base and sentiment on Twitter all took major hits. Two months later, CEO Reed Hastings’ public apology earned little positive uptick, but less negative chatter.
Twitter Watch: Did a Mea Culpa by Netflix CEO Reed Hastings Turn Negative Customer Vibes Positive?
September 26th, 2011 by PRNEWSAfter Netflix’s service change announcement in July, the company’s stock, customer base and sentiment on Twitter all took major hits. Two months later, CEO Reed Hastings’ public apology earned little positive uptick, but less negative chatter.
News Orgs Seen as Biased and Inaccurate
September 26th, 2011 by PRNEWSThe public’s opinion of news organizations has reached a 21-year low thanks to perceptions of inaccuracy, biased reporting and the influence of powerful people and organizations.
Supermarkets and Computer Companies Tops in Public Perception
September 26th, 2011 by PRNEWSThe public’s take on some of the nation’s largest industries has drastically changed since 2009,
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with the auto and airline industries experiencing the two greatest swings.
How to Create a Powerful Creative Brief
September 26th, 2011 by Dave MooreIt takes an inspired client and a ruthlessly strategic writer to craft a brief that can serve as a construct for creative problem solving.
Quick Study: Supermarkets and Computer Companies Tops in Public Perception; News Orgs Seen as Biased and Inaccurate
September 26th, 2011 by PRNEWSâ–¶ Perceptions Matter—Auto Industry’s Rep Goes Up, Airlines Lose Altitude: A public perception study by Harris Poll that asks the public how it perceives 22 of the nation’s largest industries shows big changes since 2009,… Continued