A communications officer serving in a remote and dangerous Afghan province talks about how PR is moving the needle in gaining the trust of residents, and about the challenges of working in a war zone.
Archive: March 2011
Certifiably Consumable: Buyers Respond Best to Official Seals
March 28th, 2011 by PRNEWSConsumers are more likely to purchase products that feature third party certifications than products with vague claims or environmental imagery.
Despite Multitasking, Consumers Still Drawn in by TV
March 28th, 2011 by PRNEWSWhile TV viewing habits have been greatly influenced by simultaneous online and mobile engagement, the majority of Americans’ purchasing decisions are still influenced by TV ads.
Know Your Letters: Spelling Variations Matter in Branding
March 28th, 2011 by PRNEWSAmericans’ perception of brands are shaped by spelling variants within company names. The tailoring of words can change whether a company is viewed as innovative or capable.
Video: PR and the Battle for Social Media Leadership
March 28th, 2011 by PRNEWSIn this video clip, PR News SVP and group publisher Diane Schwartz discusses with Ragan Communications’ Mark Ragan the importance of excellent
writing and communication skills in social media and the competition between marketing and PR for control of social media within organizations.
Tip Sheet: How to Pick the Right Crisis Comms Counsel
March 28th, 2011 by Roddy YoungIn what could be your most critical pre-crisis decision, here are some important considerations when choosing the right crisis communications help.
Quick Study: Want Your Brand to Pop? Know Your Letters; Consumers Multitask While Watching TV; Green Public Certifiable
March 28th, 2011 by PRNEWSA recent study of how brand names "click" with consumers finds that words with double letters really resonate. Way to go, Larry and Sergey.
PR News Announces Nonprofit PR Awards Finalists
March 28th, 2011 by PRNEWSResourcefulness, innovation and creativity mark this year’s crop of PR News Nonprofit PR Awards nominees. Winners will be announced at the awards luncheon on May 18 in Washington, D.C.
B2B Companies Play the Field in Sports Arena for Branding Opportunities
March 28th, 2011 by PRNEWSTaking a cue from consumer brands, more B2B organizations are entering into sports sponsorships. Here’s the strategies behind this alignment from the communications leaders of three companies.
Tapping Human Emotions for PR: ‘I Laughed! I Cried! I Bought!’
March 28th, 2011 by PRNEWSThanks to a crowded marketplace, corporate messages can’t be just about performance and features. The trend toward leveraging emotions and, yes, customer irrationality, is growing.