Archive: October 2009

2009 Platinum PR Awards: Word of Mouth Campaign—Rocket XL & UNIFEM

October 26th, 2009 by

Rocket XL and UNIFEM Say No to Violence Against Women The UNIFEM (The United Nations Development Fund for Women) “Say No to Violence Against Women” campaign is a global advocacy movement seeking to end violence… Continued

2009 Platinum PR Awards: Web Site Marketing

October 26th, 2009 by

Miller Meiers and H&R Block: H&R Block Social Community (co-winner) To maintain H&R Block’s role as a conduit for sharing ideas, tax advice and product information with customers and increase one-to-one interaction, Miller Meiers and… Continued

2009 Platinum PR Awards: Video Program—Academy for Educational Development

October 26th, 2009 by

Why Flu Matters: Personal Stories From Families Affected by Flu To motivate parents to vaccinate their children against the flu, the Academy for Educational Development, in collaboration with Families Fighting Flu (a nonprofit comprised of… Continued

2009 Platinum PR Awards: PR on a Shoestring Campaign—Good Samaritan Hospital of Dayton

October 26th, 2009 by

Good Samaritan Hospital 101 Good Samaritan Hospital, a nonprofit facility serving the Dayton area, began working with local schools to deliver sports medicine services in 2007. Out of that effort came “Good Samaritan Hospital 101—Introduction… Continued

2009 Platinum PR Awards: Multicultural Campaign—IQ Solutions & NIDA

October 26th, 2009 by

After the Party Campaign “After the Party,” a campaign executed by the National Institute on Drug Abuse (NIDA) and IQ Solutions, sought to increase awareness among Hispanic youth around the relationship between non-injection drug use,… Continued

2009 Platinum PR Awards: Media Relations—IKEA & MWW Group/Deutsch

October 26th, 2009 by

Americans Embrace Change with IKEA To elevate the status of its newly upgraded Washington, DC-area stores in January 2009, global blockbuster brand IKEA decided to leverage the upcoming Inauguration Day, as well as President Barack… Continued

2009 Platinum PR Awards: Crisis Management—Cubitt Jacobs & Prosek Communications

October 26th, 2009 by

The Hijacking of Biscaglia: Communicating With Families During a Hostage Crisis In November 2008, CJP Communications’ crisis team was retained to manage the entire communications efforts of Industrial Shipping Enterprises Corp. after its ship, the… Continued

2009 Platinum PR Awards: Community Relations—The UPS Store, Toys for Tots & Fleishman-Hillard

October 26th, 2009 by

Toys for Tots Literacy Program To demonstrate its commitment to social responsibility and to strengthen its three-year alliance with Toys for Tots (TFT), UPS subsidary The UPS Store decided to make the holidays-only program a… Continued

2009 Platinum PR Awards: Cause-Related Marketing—MAC AIDS Fund & Weber Shandwick

October 26th, 2009 by

MAC AIDS Fund Despite its compelling accomplishments in 2008—like fighting HIV/AIDS in 57 countries with grants to 400+ organizations—the Estee Lauder-owned MAC AIDS Fund still found itself in the shadow of like-minded programs, including Project (RED) and… Continued

2009 Platinum PR Awards: Branding—Flashpoint PR, LEGO Systems Inc. and Pereira & O’Dell

October 26th, 2009 by

Go Miniman Go: Tapping Nostalgia to Bolster Adult Affinity for the LEGO Brand Tonka trucks, Barbie, Etch-A-Sketch, Cabbage Patch Kids—these iconic toy brands were best-sellers in their own right, having become symbols for entire generations… Continued