Archive: October 2009

Tough Challenges Facing PR Counselors Today

October 30th, 2009 by

PRSA Counselors Academy surveyed its membership last May to better understand the issues facing the leaders of PR firms across the U.S., Canada and Puerto Rico. Not surprisingly, three key issues rose to the top: surviving the economic downturn, navigating social media and retaining a sense of authenticity as counselors continue to move from simple tacticians to trusted business advisers.

Measuring the Impact of Social Media Communications

October 27th, 2009 by

Few would argue that social media—blogs, microblogs, social networking sites, video- and image-sharing sites, online forums, opinion sites, knowledge/expert networks and more—have become critically important in the shaping of corporate or brand reputation.

Toy Story: An Iconic Brand Gets Nostalgic and Goes Digital

October 27th, 2009 by

Tonka trucks, Barbie and Ken, Etch-A-Sketch, Cabbage Patch Kids, Beanie Babies—these iconic toy brands were each best-sellers in their own right, having become symbols for entire generations of children over the years. LEGO Systems, the company behind the toy building brick sets, is among these long-standing toy leaders, having emerged as a favorite among children of all ages.

Turning Image Crises Into Solutions-Oriented Campaigns

October 27th, 2009 by

With events like the 1973 energy crisis, the Exxon -Valdez oil spill of 1989, skyrocketing oil and gas prices in 2008 and the ongoing conversation surrounding climate change and energy conservation, the oil and energy… Continued

Publicity Stunts Still Have Value

October 26th, 2009 by

If you think publicity stunts are relics of a bygone era, think again. Creative street theater still has its place—and maybe stands out more in this digital age.

2009 Platinum PR Awards: Rebranding/Repositioning—Underwriters Laboratories and MS&L

October 26th, 2009 by

Just Look for UL In late 2008, Underwriters Laboratories (UL)—the world’s leading independent test lab for electronic appliance safety certifications—partnered with MS&L to shift its market leadership position from a B2B player to a ubiquitous… Continued

2009 Platinum PR Awards: PSA—Population Services International & Weber Shandwick

October 26th, 2009 by

World Water Day Video Series To leverage World Water Day on March 22, 2009, Weber Shandwick was tasked by client Population Services International to build awareness of the problems of safe drinking water in the… Continued

2009 Platinum PR Awards: Public Affairs—Ogilvy PR & FEMA

October 26th, 2009 by

Making America Flood Smart: Reducing the Risk & Impact of Floods To change the misconception among many Americans that flood insurance was unnecessary, FEMA’s National Flood Insurance Program hired Ogilvy PR and J. Walter Thompson… Continued

2009 Platinum PR Awards: Product Launch—GolinHarris & Nintendo

October 26th, 2009 by

Wii Fit Gets America Moving How do you turn what looks like an ordinary bathroom scale into an innovative video game? That’s what Nintendo execs set out to do with the launch of Wii Fit,… Continued

2009 Platinum PR Awards: Pro Bono Campaign—Coyne PR & CFBNJ

October 26th, 2009 by

We Can’t Let This Bank Fail Community FoodBank of New Jersey (CFBNJ) is the state’s largest food bank, feeding 500,000+ residents annually with 23 million pounds of food. In the midst of the recession in… Continued