Archive: September 2009

Four rules for a successful media relations strategy

How the Children’s Healthcare of Atlanta ended up inaugurating a effective media metrics program on limited funds.

What follows are 10 surefire ways to help you measure the right activities and then translate your results—so that everyone gets the message. 1. Go ahead and jump in—before you get pushed. If you’re sitting… Continued

Bolstering recent studies indicating that CSR is still important in American business is yet another recently released studies, which says essentially the same thing.

Nowhere is time more of the essence than in crisis communications. But, as executives know all too well these days, time—at least in the context of business—no longer exists on a linear plane. Its dimensionality… Continued

Whether they believe it or not, social media does apply to B2B marketers and communications executives. The online conversation has moved well beyond the retail, consumer products and technology space and into the hallowed halls… Continued

â–¶ Rising Corporate Confidence a Boon for Communications Departments: According to a report from the New York chapter of IABC and Trident Communications, corporate confidence is on the rise, and communications/marketing programs are benefiting accordingly.… Continued

Once again, the finalists in this year’s PR News PR People Awards set an even higher standard of excellence and innovation in the realm of communications, and they did so in the midst of a… Continued

Integrating social media technologies into existing efforts can be an intimidating prospect for many companies. It may seem difficult and even dangerous for your corporate reputation and risky for your privacy and messaging control. However,… Continued

Imitation is the greatest form of flattery, as the adage goes. In the context of successful communications initiatives executed via Facebook, Virilion founder Shabbir Safdar cites the following companies and their specific Facebook applications as… Continued