Debunking Myths About Social Media & B2B

Whether they believe it or not, social media does apply to B2B marketers and communications executives. The online conversation has moved well beyond the retail, consumer products and technology space and into the hallowed halls of manufacturing, distribution and service. It’s leaving many B2B marketers and C-suite executives feeling much more exposed than they’re accustomed to. But tabling the social media discussion until everyone gets comfortable with the idea could be a costly mistake.