Archive: March 2009

According to a recent survey by KPMG, annual reports on corporate social responsibility is on the rise—…"corporate responsibility reporting has gone mainstream—nearly 80% of the largest 250 companies worldwide issued reports, up from about 50… Continued

The PR industry continues to rely on social networking opportunities to leverage their business and reach otherwise unreachable clientele. Please share your thoughts and your experience on using social media as a valuable tool for leveraging for PR campaigns, increasing ROI and promoting your business as a whole.

By Hal Dash Community outreach–or, if you prefer, "community engagement"–has become an essential part of any firm’s toolbox for issues management and/or public affairs. Public relations professionals must be able to adapt and elevate their… Continued

Company: Thrivent Financial Agency: OLSON Timeframe: 2008 Thrivent Financial is a faith-based nonprofit membership organization that has been providing life insurance to its members for a century. Over time, it evolved to also offer financial… Continued

*Journalists Not Digging Financial Firms’ Communications: According to a survey of journalists conducted by BackBay Communications and Marketwire, financial services companies are not perceived as communicating effectively with their stakeholders during the current recession. According… Continued

There is no one-size-fits-all approach to determining the best media mix for your organization, or to know precisely how to allocate resources for the best ROI. "If you tried to measure everything, you wouldn’t have… Continued

Public affairs and media coverage go hand-in-hand, which inevitably leads to challenges for the communications executives behind the messages; after all, these campaigns are often chock-full of information that is highly regulated, contested, controversial and/or… Continued

Measuring the complete footprint of a company’s reputation in an exceedingly fragmented media environment is no easy task. However, thanks to emerging technologies and innovations within organizations across all industries, new media analysis techniques are… Continued

Cause-related marketing has become a part of strategic marketing plans. Cause-related marketing is an activity where businesses and charities form a partnership with each other to market an image, product or service for mutual benefit.… Continued

Attracting a diverse crowd of nearly 200, PR News’ inaugural Media Relations Forum made an auspicious bow March 10 at the National Press Club in Washington D.C. In a day jam-packed with back-to-back sessions that… Continued