Archive: February 2009

321 Takeoff Inc ­ LexisNexis Online Brand LexisNexis approached Takeoff Inc in search of a new image, wanting to emphasize their social responsibility with equal significance as their value to their customers. The campaign mobilized… Continued

AAIA 2008 A Year of Connection The Automotive Aftermarket Industry Association is a not-for-profit trade association based in the Washington, D.C.-area that is comprised of more than 24,000 member companies. Their most recent annual report… Continued

In recent years, the business climate has become seemingly more and more challenging with every passing day, and that couldn’t have been more true in 2008, when a sharp economic downturn challenged organizations’ abilities to… Continued

It’s not easy being green, says Kermit the Frog. We hear you; you’re running a hotel and have enough on your plate. Being green just seems like a lot of hard work for nothing. Actually,… Continued

One of the biggest mistakes that business people make in any interview is that they assume they are speaking to a business audience.  In reality, even when you get booked on CNBC, or interviewed for… Continued

If you’re a professional on Facebook, you’ve no doubt collected a mix of contacts that includes colleagues as well as personal friends. The more pervasive that social media becomes in public relations, the more likely… Continued

Winner: Vanguard Media Group and Holland & Hart Last summer, as the law firm of Holland & Hart underwent a major transition via a corporate merger, its PR agency, Vanguard Media Group, was faced with… Continued

Winner: Hellerman Baretz Communications and Cornerstone Research Campaign: Creating a PR Cornerstone: Leveraging a Survey and Academia to Own a Market It's a widely held belief that corporate America's archenemy is none other than plaintiffs'… Continued

Winner: Ron Sachs Communications Inc. Campaign: Alia Faraj-Johnson, Alan Crotzer Claims Bill When Alan Crotzer was released from a Florida prison after 24 years of wrongful incarceration (he had been exonerated thanks to DNA evidence),… Continued

Winner: Russell Thomas, Director of Media and PR, Womble Carlyle Sandridge & Rice Since joining Womble Carlyle Sandridge & Rice in September 2007 as the firm’s director of media and public relations, Russell Thomas proved… Continued